OLAPLEX °7 Shine Serum Oil
OLAPLEX Holdings, Inc. (“OLAPLEX”), announces the expansion of its best-selling OLAPLEX No.7 Bonding Oil with the launch of OLAPLEX °7 Shine Serum Oil Mist, a new shake-to-activate bi-phase mist that redefines shine through hydration, repair, and weightless performance. Designed to refresh hair between washes or elevate any styling routine, the ultra-fine mist delivers soft, reflective shine and hydration for up to 96 hours while helping reduce breakage by 75%.
Building on the success of the iconic OLAPLEX No.7 Bonding Oil, °7 Shine Serum Oil Mist introduces a next-generation approach to shine powered by hydration and repair. While traditional hair oils often focus on surface-level gloss alone, the new innovation was designed to deliver hydration and reparative benefits alongside reflective shine in one effortless, lightweight mist. The versatile formula can be used two ways: as a refresh for second- or third-day hair or as part of a styling routine for added softness, smoothness, heat protection, and lasting hydration.
“Many people think shine starts with oil alone, but the real secret is hydration and a healthy cuticle,” says Lavinia Popescu, Chief Science and Innovation Officer at OLAPLEX. “We wanted to create a weightless formula that replenishes hydration while smoothing the cuticle. Our patented bi-phase technology combines a reparative serum with lightweight oils to deliver lasting softness and reflective shine. By matching the serum phase to the hair’s natural pH, we minimize any cuticle lift that moisture can typically cause. Plus, the ultra-lightweight oil phase helps flash off excess water, trapping in moisture to prevent frizz. It creates a beautiful, synergistic effect that leaves hair soft and smooth without ever weighing it down.”
The shake-to-activate formula fuses a reparative serum enriched with an Amino Acid Complex and OLAPLEX Bond-Building Technology with a blend of lightweight shine-enhancing oils, including kalahari melon seed oil and kukui nut oil. Once activated, the two phases work together to instantly revive dry hair with lasting softness and reflective shine while delivering up to 96 hours of hydration and helping reduce breakage by 75%*. The formula also provides heat protection up to 450ºF (232ºC).
Designed for effortless everyday use, the ultra-fine mist distributes evenly across the hair for hands-free application that won’t weigh hair down or flatten the style. Whether misted onto second-day hair for a quick refresh or layered into a styling routine for added polish and protection, °7 Shine Serum Oil Mist delivers a healthy-looking finish in just a few sprays.
“Our approach to healthy hair has always been about giving people bond repair in the way that works best for their routine, hair type, and lifestyle,” says Amanda Baldwin, CEO of OLAPLEX. “As the haircare category continues to evolve, modern routines are looking for products that deliver both performance and versatility without compromising hair health. °7 Shine Serum Oil Mist expands the way consumers and professional stylists can experience OLAPLEX by introducing a next-generation format that brings together hydration, repair, and shine in a way that feels lightweight, modern, and effortless for everyday use.”
Together, OLAPLEX No.7 Bonding Oil and °7 Shine Serum Oil Mist reflect the evolution of modern shine, with two distinct ways to customize softness, polish, and finish. OLAPLEX No.7 Bonding Oil delivers concentrated nourishment and high-shine finishing benefits, while °7 Shine Serum Oil Mist provides lightweight hydration and effortless shine refreshes throughout the day.
OLAPLEX Global Ambassador Vernon François notes how easily the innovation fits into modern styling routines. “What I love about °7 Shine Serum Oil Mist is how instantly it revives the hair without disrupting the style,” says François. “You shake it, mist it on, and immediately the hair looks softer, fresher, and more polished. Whether I’m backstage, on set, or working with clients day to day, it gives the hair a healthy-looking finish that still feels natural, touchable, and full of movement.”
Available at Olaplex | Aston & Fincher and wholesalers nationwide
