GESKE Launches in the UK

GESKE German Beauty Tech has launched a dedicated UK direct-to-consumer platform through its UK distribution partner, Harpar Grace International, giving UK consumers direct access to the brand's range of AI-guided beauty devices and marks the next stage of GESKE's expansion in the UK and Ireland, where HGI holds the exclusive strategic partnership.

The new platform is a direct-to-consumer channel giving buyers access to GESKE's ecosystem of beauty technology devices and its app-based digital experience, rather than reaching the brand only through third-party retailers. As GESKE's exclusive UK strategic partner, HGI will lead the brand's establishment in the UK and Ireland consumer channel, with a remit to grow awareness and distribution of the device portfolio.

At the centre of the GESKE proposition is its SmartAppGuided technology platform, which uses AI and machine learning to generate personalised skincare recommendations and treatment routines based on a user's skin. The app is paired with the brand's devices to create a connected, at-home skincare system, and the devices themselves combine sonic, microcurrent, thermal and other technologies across cleansing, lifting and eye-care tools.

Erica Casey, chief executive of Harpar Grace International, said: "The UK is one of the most sophisticated beauty markets in the world, with consumers increasingly seeking innovative solutions that deliver both convenience and efficacy. The expansion of our partnership with GESKE and the launch of its dedicated UK direct-to-consumer platform represent an important milestone for both businesses. GESKE is redefining the beauty technology category through innovation, accessibility and personalisation. This launch strengthens the brand's position in the UK while providing consumers with direct access to a connected skincare ecosystem designed to support long-term skin health and confidence."

The launch reflects the continued pull of at-home beauty technology, where AI personalisation and connected-device ecosystems have become a key competitive front. GESKE's positioning is built on accessibility, with its devices priced to undercut much of the premium beauty-tech market, and a direct channel lets the brand own the customer relationship and the app data that drives its personalisation.

GESKE German Beauty Tech was founded in Germany in 2022 by André Geske and launched globally in December 2023. The brand combines German engineering, dermatologist-led product development and AI-powered personalisation to deliver professional-style skincare at home, and its range spans more than 250 devices using over 150 proprietary technologies, all priced under £100. GESKE says it has earned more than 200 international awards across design, technology and product development since launch, including recognition from major design awards programmes. Harpar Grace International is a UK beauty distributor focused on bringing science-led brands to market, and acts as GESKE's exclusive strategic partner for the UK and Ireland.

GESKE is available in the UK through its new direct-to-consumer platform geske.co.uk.