Aroma Studium has launched in the UK through an exclusive partnership between parent company Venice Olfactory and beauty distributor Glorious Brands, bringing its debut collection of six fragrances to British consumers.
Founded by Lorenzo Vidal, the Italian house draws on the relationship between perfumery and haute cuisine. Its first range, The Chef Collection, combines essential oils with natural flavouring aromas, using the sensory associations of food to explore scent, taste and memory. Under the agreement, Glorious Brands will oversee the brand’s UK commercial development and distribution. The partnership will focus on establishing Aroma Studium within the niche fragrance market through selected retail partners, alongside PR and marketing activity.
Lorenzo Vidal, founder and CEO of Venice Olfactory, said: “From the very beginning, our ambition with Aroma Studium has been to create something genuinely new within artistic perfumery. We believe Glorious Brands is the ideal partner to share this vision in the United Kingdom, combining deep market expertise with a genuine passion for discovering original brands.”
The collection’s culinary references range from coffee and dark chocolate to coconut milk, honey and spices. Café Fondant pairs rum, lemon zest and dark chocolate with a heart of Arabica coffee, date, rose and amber, over a base that includes vanilla and dark oud. Juicy Coconut combines coconut milk and salt with bergamot, Tahitian tiaré, jasmine and tonka bean, while Liquorish brings together aged rum, roasted coffee, cardamom and liquorice.
Nectar explores honey and almond alongside cinnamon, rose and ylang ylang. Tiger Milk centres on milk and forest honey, with white flowers, vanilla and sandalwood among its notes. Spice Dust takes a more aromatic direction, combining bergamot, black pepper and violet leaves with pimento, incense, white amber, vetiver and musk.
Tracy Moores, founder and CEO of Glorious Brands, said: “We’re absolutely delighted to be representing Aroma Studium exclusively in the UK. It’s a truly original fragrance house with a distinctive point of view with exceptional creativity. We’re incredibly excited to introduce the brand to the UK market and to be part of the next chapter of its journey.”
The Chef Collection is available through Glorious Beauty and Fraegra, The Fragrance Shop’s niche fragrance retail concept in Manchester. The six fragrances are offered as 100ml extraits de parfum, priced at £162 each.
Aroma Studium has launched in the UK through an exclusive partnership between parent company Venice Olfactory and beauty distributor Glorious Brands, bringing its debut collection of six fragrances to British consumers.