Anua and EL&N Announce Exclusive Collaboration

Bestselling Korean skincare brand Anua is partnering with cult cafe EL&N for a limited time collaboration running from 17 February to 3 March, blending K beauty glow with an exclusive dessert concept inspired by glazed, glass skin.

The collaboration will be available at four flagship EL&N cafe locations: Birmingham, Wardour Street, Brompton Road and Park Lane. The partnership spotlights Anua’s rice powered skincare philosophy, centred on hydration, barrier care and luminous skin, brought to life through an exclusive dessert moment designed to mirror the glazed finish associated with Korean glass skin.

During the collaboration, customers who purchase the EL&N x Anua Honey Glaze Cake will receive an Anua skincare duo worth £46 free. The cake features coconut frangipane layered with honey, peach jelly glaze, peach mousse and white chocolate ganache. The complimentary skincare duo includes Anua 7 Rice Ceramide Hydrating Barrier Serum (50 ml) and Anua Rice 70 Glow Milky Toner (250 ml), both known for supporting the skin barrier and delivering a glass skin glow.

Tori Kim, UK Marketing Manager at Anua, said: “We wanted to bring Anua’s rice story to life beyond skincare, creating a moment where people could experience our heritage in a more tangible, everyday way. EL&N felt like the perfect partner as it’s a destination that celebrates ritual, indulgence and joy, much like Korean beauty culture itself. Together, we’re introducing the idea of rice and glass skin through flavour, texture and experience, making Korean skincare philosophy feel intuitive and accessible for a UK audience.”

Alexandra Miller, Founder of EL&N London, said: “We’re always looking for ways to create moments that feel immersive, playful, and culturally relevant for our guests. This collaboration with Anua allows us to blend the worlds of Korean skincare and food & beverage in a way that feels natural to our brand, transforming the in store experience into something multi sensory and memorable. It’s a celebration of beauty, indulgence, and creativity, and we can’t wait for our customers to experience it!”