Mintel has set out three forces it believes will shape global beauty and personal care in 2026: Metabolic Beauty, Sensorial Synergy, and Beyond the Algorithm, with London-based insights director Andrew McDougall framing 2026 as a tipping point where health tech, mood regulation and creative imperfection redefine value.

about-face beauty, the makeup brand founded by Ashley Frangipane, singer and self-taught makeup artist (professionally known as Halsey), has announced its UK retail expansion into leading Space NK stores and on spacenk.com.

DCYPHER BEAUTY, the world’s first 100% custom beauty technology company redefining personalised colour cosmetics, has announced the launch of its Complexion Concierge Roadshow - a nationwide experiential campaign designed to bring its category-leading and award-winning innovation to consumers.

French natural beauty retailer Aroma-Zone will enter the UK market at the end of October with a flagship at Westfield London, White City, and a dedicated UK e-commerce site launching in the same window.

The Beauty Tech Group, owner of at-home device brands including CurrentBody, ZIIP Beauty and Tria, listed on the London Stock Exchange today at 271p a share, implying a market capitalisation of about £300 million. Early trading saw a modest gain, with the stock opening around 279p.

Today, Sol de Janeiro, the award-winning global beauty brand recognized for its multi-sensorial products and Brazilian-inspired ethos, proudly announces the launch of the Sol de Janeiro Foundation, an initiative rooted in the brand’s enduring mission to make the world a better place while feeling good doing it.

Sephora and Rare Beauty by Selena Gomez have announced the return of the “Make A Rare Impact” campaign in recognition of World Mental Health Day, to raise awareness and mobilize efforts in support of mental health. This year's campaign will see Sephora donate 100% of Rare Beauty’s new fine fragrance sales (all sizes of Rare Beauty by Selena Gomez Eau de Parfum + Rare Beauty by Selena Gomez Layering Eau de Parfum Balms) to the Rare Impact Fund, from 10 th October to 12 th October 2025. This will include Sephora sales in-store and online in 25 markets as well as at Sephora at Kohl’s locations across the United States.

Sainsbury’s is proud to announce that its brand-new affordable premium skincare range, the edit, has become the first grocer-owned label to feature MTick-certified products, helping to bring visibility to menopause. 

Guinot, France’s No.1 professional skincare brand, has opened its newest franchise salon in Richmond. The Guinot Salon Richmond, located at 4 Red Lion Street, officially opened its doors on Thursday 25th September, bringing professional skincare excellence to the area.

L’Oréal Paris, the world’s number one beauty brand, is set to captivate the heart of London as it transforms Covent Garden’s iconic Piazza into a vibrant and immersive beauty experience from Friday September 26th to Monday September 29th. This unprecedented four-day takeover is designed to inspire self-worth, build confidence, and offer the public an exclusive journey into the diverse world of L’Oréal Paris. 

Molton Brown has unveiled the latest chapter of its Artists of Note campaign, commissioning London-based multi-disciplinary artist Karimah Hassan to reinterpret Mesmerising Oudh Accord & Gold through painting and poetry, alongside a limited-edition Eau de Parfum bottle. The brand says the initiative invites boundary-pushing creatives to translate its fragrances into original artworks, broadening how consumers engage with scent.

Maybelline New York, the number one makeup brand in the world, proudly welcomes multi-platinum recording artist and international music icon Miley Cyrus as its newest global spokesperson with a bold reimagining of the world-famous "Maybe it's Maybelline" jingle. Long associated with self-expression and confidence, the jingle enters a new chapter – transformed through Miley Cyrus' unmistakable sound and fearless energy. 

Meet the new face of GLOWWA MENS: Ronnie Vint has been announced as ambassador after seeing thicker, fuller hair and real confidence gains on his own journey with GLOWWA, the multi-award-winning hair wellness brand.

Teledermatology brand And Begin has rebranded as Renew + Me, positioning itself as the + Me group’s service dedicated to skin ageing and joining sister brand Skin + Me under a unified identity. The company says the new name reflects a focus on cellular renewal and evidence-based formulations overseen by consultant dermatologist Dr Malvina Cunningham.

Bubble, the community-powered skincare brand redefining what clinical skincare looks like, announces actress Leighton Meester as its first global brand ambassador. The partnership kicks off with the launch of Bubble’s first-ever 360 brand campaign, Radical Joy, a bold, colorful celebration of skincare that doesn’t take itself too seriously.

Kate Dearden MP has been appointed minister for personal care, according to the National Hair & Beauty Federation, which welcomed the move as significant for a sector that spans tens of thousands of small businesses. The role is expected to give the industry a single ministerial contact point across issues such as skills, regulation and consumer protection.

Dermalogica, the leading name in professional-grade skincare, is proud to announce the launch of its PRO Community hub in September 2025: a digital community space designed and built by skin therapists, for skin therapists.

The Advertising Standards Authority (ASA) has ruled that adverts by Indigo Sun – the UK's biggest sunbed chain – were "misleading, unsubstantiated and socially irresponsible" following a formal complaint by Dr Amy Perkins, NHS dermatologist and UK Skin Cancer Charity Ambassador.

UK professional nail brand Glitterbels has confirmed the appointment of Jan Arnold as executive adviser, announcing the move on its official Instagram account. The brand said it was “honoured” to bring Arnold on board and highlighted plans to strengthen education, support nail technicians and accelerate growth in the United States.

Guerlain has unveiled a flagship spa at The PuXuan Hotel and Spa in Beijing, described by the hotel as the brand’s first of its kind in mainland China. The venue is positioned as a permanent addition to the city’s luxury wellness offer and is taking bookings.