And Begin Rebrands as Renew + Me

Teledermatology brand And Begin has rebranded as Renew + Me, positioning itself as the + Me group’s service dedicated to skin ageing and joining sister brand Skin + Me under a unified identity. The company says the new name reflects a focus on cellular renewal and evidence-based formulations overseen by consultant dermatologist Dr Malvina Cunningham.

Renew + Me will concentrate on concerns linked to age and sun exposure, including collagen loss, fine lines, pigmentation and adult acne. Treatment plans are built from a consultation and draw on prescription ingredients that are adjusted over time for tolerance and efficacy. Dr Cunningham said the service addresses biological changes that occur as skin matures, including slower cell turnover and reduced moisture retention.

While Skin + Me established personalised skincare for younger audiences, no brand was truly addressing the complex, evolving needs of ageing skin in the UK. It became clear a new approach was needed. At Renew + Me, every treatment pathway is developed under the expert guidance of Consultant Dermatologist Dr Malvina Cunningham, with a clear focus: to target the most common and complex signs of skin ageing. From collagen loss and fine lines to UV-induced pigmentation.

“As we age, our skin becomes more complex,” explains Dr Malvina Cunningham, Consultant Dermatologist at Renew + Me. “Cell turnover slows, collagen production declines, and skin’s ability to retain moisture weakens. Renew + Me addresses these biological changes with evidence-based, highly personalised solutions.”

The product line launches with two personalised formulations. Serum-in-a-Cream, a 24 ml night product for face, neck and décolletage, is presented as the brand’s core anti-ageing offer. Nightly Active Treatment, a 12 ml facial treatment, targets prevalent conditions in this demographic, notably pigmentation and adult acne. Pricing starts at £29.99, with the brand stating that in-house pharmacy capability enables accessible costs.

Formulas can include up to eight active ingredients at evidence-based concentrations, selected to work in combination for the user’s goals and medical history. Tretinoin remains central, supported by options such as azelaic acid, niacinamide, peptides, hyaluronic acid and ectoin. Base creams are tailored to skin type and tolerance, with light and rich options designed to improve absorption and barrier support.

Available now at Renew + Me.