Aroma-Zone to Expand into UK with London Flagship

French natural beauty retailer Aroma-Zone will enter the UK market at the end of October with a flagship at Westfield London, White City, and a dedicated UK e-commerce site launching in the same window.

The business has appointed former Rituals UK and Ireland managing director Penny Grivea to lead operations in the UK and Ireland. Aroma-Zone’s global chief executive is Sabrina Herlory Rouget, who took the helm in 2021.

The business has appointed former Rituals UK and Ireland managing director Penny Grivea to lead operations in the UK and Ireland. Aroma-Zone’s global chief executive is Sabrina Herlory Rouget, who took the helm in 2021.

Aroma-Zone’s range spans more than 1,900 SKUs, from actives such as hyaluronic acid and azelaic acid to carrier oils, kits and finished formulas. The retailer positions itself on accessible pricing, transparent sourcing and refill options, appealing to DIY consumers and wellness professionals.

The London flagship will bring a large format, education-led concept into a market where at-home treatment and ingredient-first shopping remain resilient.