DCYPHER Nationwide “Complexion Concierge” Roadshow to Arrive in London

DCYPHER BEAUTY, the world’s first 100% custom beauty technology company redefining personalised colour cosmetics, has announced the launch of its Complexion Concierge Roadshow - a nationwide experiential campaign designed to bring its category-leading and award-winning innovation to consumers.

Following several years of investment in AI-driven formulation and precision shade-matching technology online, DCYPHER BEAUTY will tour key UK cities including Liverpool, Manchester, Edinburgh, Birmingham and London. Each stop will offer consumers an in-real-life immersive, concierge-inspired experience, complete with live shade-matching consultations, bespoke product sampling, and competition incentives.

Since launching in 2021, DCYPHER BEAUTY has transformed the complexion category with a category-first proposition - makeup literally made for you. Refusing to conform to shade ranges or compromise, the brand has completely bypassed a traditional shade range - instead pioneering AI-powered skin tone scanning technology to deliver personalised foundations, concealers and coverage drops - each one freshly blended to order and sent from their UK based lab.

Designed to replicate the service and precision of a five-star concierge, the roadshow activation, hosted in a branded DCYPHER BEAUTY air streamer, offers consumers an immersive, one-to-one complexion consultation, and product takeaway, for the very first time

Guided by colour theory experts and DCYPHER BEAUTY’s proprietary AI, visitors will experience a personalised one to one complexion consultation, capturing their exact skin tone with DCYPHER BEAUTY’s AI scanners before selecting their preferred finish and coverage

Expert make-up artists will be on hand to apply the shade, and in line with DCYPHER BEAUTY’s Perfect Match Guarantee, customers can re-scan if their initial match isn’t quite right. Attendees will leave with a five-day sample of their foundation and the option to purchase the full-size product at an exclusive event-only discount.

The first 20 visitors each day will also receive a complimentary gift, with competitions and prizes running throughout the tour.

The roadshow which preiously toured in Liverpool, Manchester, Edinburgh and will arrive in Birmingham on 07 October, will be arriving in Covent Garden, London on 09 October.