about-face beauty Launches into SpaceNK

about-face beauty, the makeup brand founded by Ashley Frangipane, singer and self-taught makeup artist (professionally known as Halsey), has announced its UK retail expansion into leading Space NK stores and on spacenk.com.

“I’m beyond excited to share that about-face is launching at Space NK!” said Halsey. “Makeup has always been my second language — a way to express the parts of myself I can’t put into words. That’s exactly what about-face is built on: giving boundary-breaking creatives innovative, high-performance products at an accessible price so they can express themselves freely. Seeing our products at Space NK, a destination for discovery and imagination, truly feels like a dream collaboration come to life.”

about-face is a high-performance, vegan & clean, brand that celebrates artistry, inclusivity, and self-expression. Space NK is the ultimate curator of over 100 of the most in-demand and highly innovative beauty brands, and the go-to destination for worldwide beauty discovery.

“Loyal UK fans have been calling for greater access to our products and launching with Space NK gives about-face a nationwide presence at the beauty destination for Color,” said brand CEO Francesca Raminella. “about-face offers experimental make-up artistry to all and Space NK’s reputation for selective curation of unique, founder-led brands makes this partnership the perfect match for us.”

Shannon Monteith, Category Director for Fragrance and Makeup  says, “We’re thrilled to welcome about-face to Space NK. Its bold, expressive approach to beauty perfectly complements our curated makeup offering, and we’re excited for our customers to discover the brand’s artistry and innovation. The brand arrives at a time of strong category momentum and growing demand for standout, high-performance brands.”  

The range is available now at Space NK stores and on spacenk.com.