L’oréal Paris to Take Over Covent Garden with Immersive Beauty Experience
L’Oréal Paris, the world’s number one beauty brand, is set to captivate the heart of London as it transforms Covent Garden’s iconic Piazza into a vibrant and immersive beauty experience from Friday September 26th to Monday September 29th. This unprecedented four-day takeover is designed to inspire self-worth, build confidence, and offer the public an exclusive journey into the diverse world of L’Oréal Paris.
Visitors will be invited to delve into a comprehensive beauty landscape featuring dedicated discovery zones for makeup, haircare, hair colour, men’s grooming, and skincare. Each zone offers interactive experiences designed to showcase the brand’s extensive product portfolio and its commitment to science & innovation. Additionally, an area dedicated to L'Oréal Paris's brand cause, Stand Up Against Street Harassment, will be prominently featured, allowing consumers to take part in the 5-minute anti-street harassment training.
A central highlight of the event will be a magnificent catwalk cutting through the heart of Covent Garden, empowering consumers to "Walk Their Worth." This inspiring initiative invites individuals to embrace their confidence and express their unique beauty, reinforcing L’Oréal Paris’s iconic message of self-empowerment.
The weekend will also feature an impressive lineup of exclusive free ticketed events and insightful panel discussions with leading celebrity personalities, including Rochelle Humes and Amy Jackson Westwick, and keep an eye out for other special guests making surprise appearances. These sessions will offer money-can’t-buy experiences and delve into topics surrounding beauty, confidence, and personal empowerment. Don't miss your chance to secure a spot at these highly anticipated sessions! The complete schedule and registration details are available exclusively on Eventbrite here.
The grand finale on Monday evening will culminate with a live stream of the highly anticipated L’Oréal Paris Fashion Week Show, "Le Défilé," directly from Paris to giant screens in Covent Garden. Audiences will have the extraordinary opportunity to witness live as L’Oréal Paris’s most iconic global spokespeople, including Simone Ashley, Kendall Jenner, Viola Davis, Jane Fonda, Gillian Anderson, and Andie Macdowell, walk the runway, showcasing the brand’s commitment to beauty in all its forms.
“For the second year running, we are incredibly excited to share the world of L’Oréal Paris directly with consumers. Over the course of the weekend Covent Garden will become a vibrant hub for all things beauty with a diverse experiential line up with something for everyone to enjoy.
L’Oréal Paris is passionate in its support for the empowerment of women and Le Defile, our Paris Fashion Week runway show, is our most iconic expression of this belief. Featuring a line-up of our most legendary spokespeople and this year, streamed live on the Piazza screens in Covent Garden, it’s a true celebration of self-worth” comments Amelie Fortier-Cyr, General Manager for L’Oréal Paris UK&I.
This Covent Garden takeover underscores L’Oréal Paris's mission to make premium beauty accessible and to celebrate diversity and empowerment on a grand scale.
Book your free ticket at Eventbrite here.
