Benefit is excited to announce the return of its immersive holiday pop- up experience! This September, Benefit is transforming Selfridges stores in Manchester, London, and Birmingham into the whimsical world of The Beneland.

Wild, the leading sustainable personal care brand on a mission to eliminate single‑use plastic from households worldwide, unveils its new ‘Champions of Change’ campaign in partnership with British tennis star Emma Raducanu. Raducanu is the brand’s first‑ever Global Ambassador and the exciting partnership is debuting during the highly-anticipated 2025 US Open Tennis Championships.

Bio Sculpture, the award‐winning pioneer in prescriptive nail care, today announces the launch of its first standalone UK nail salon, located within Selfridges London. This landmark extension marks a major milestone for the brand in the UK beauty landscape.

Arthur Edward’s 2025 Salary Survey spans more than 50 roles across Technical, Sales, Marketing, Operations and C-suite, with 70% of respondents based in the UK and many concentrated in and around London. The average salary across respondents is £66,869, highlighting solid mid-market earnings in a sector that remains attractive to experienced professionals.

A growing body of evidence suggests that people undergoing aesthetic plastic surgery are motivated by more than just aesthetics. Recent studies by members of the British Association of Aesthetic Plastic Surgeons, published in the Aesthetic Surgery Journal highlight that procedures such as breast reduction, body contouring, and facial cosmetic surgery are increasingly linked to improved psychological well-being, relief of physical symptoms, and enhanced quality of life.

Global personal care brand REMINGTON is proud to unveil its newest ambassador: Micah Richards, former footballer and much-loved TV pundit as the face of its Shave & Trim Category.

The MHRA has introduced two public-facing services aimed at shutting down unlawful online sellers. A new Medicines Website Checker lets people search a live “Not Recommended” list of sites linked to illegal sales, while a companion e-reporting form enables anyone to flag suspicious websites or social media sellers directly to the regulator. Both tools sit alongside the agency’s FakeMeds campaign and can be used anonymously.

Olaplex has bought Boston-based biotech Purvala Bioscience, the brand’s first acquisition since launch in 2014. Announced on 26 August 2025, the deal signals a sharper push into lab-driven ingredients and next-gen formulations. Terms were not disclosed.

M&S Beauty has announced the expansion of its partnership with one of the world’s leading skincare and make-up brands, Estée Lauder.

Guerlain has unveiled Spa Metropole at Hôtel Métropole Monte-Carlo, the brand’s first spa in the Principality and a centrepiece of the hotel’s wider renovation. The light-filled space was created with a modern, mineral aesthetic and opened in late July, signalling a tighter link between luxury skincare and Monaco’s hospitality scene.

Chenot has joined ULYSSIA, a 320-metre residential superyacht, to deliver a full Chenot Palace-level health experience for owners and guests. The ship, designed by Espen Øino with interiors by Francesca Muzio of FM Architettura, will host 122 private residences and 22 guest suites, creating a travelling community with access to science-based programmes wherever they sail.

Dermalogica has announced that after an extraordinary 30-year career with the brand, Sales Director Sally Penford will be leaving the business at the end of August.

Urban Decay has tapped Dove Cameron to lead a fresh chapter built on bold self-expression and high performance. The Emmy-winning singer and actor will headline a run of campaigns, debuting with the new Naked Shaped Multi-Tasking Palette, positioned as an all-in-one edit to shade, sculpt and highlight eyes and face.

NIVEA announces British artist and style icon Cheryl as the new face of its Cellular Epigenetics Age Rewind Serum featuring EPICELLINE. This cutting-edge product leverages breakthrough science to target visible signs of ageing, delivering radiant, plumper, and more youthful skin for consumers across the UK. 

Superdrug and Savers are celebrating record growth in its Rise Up Apprenticeship Programme, which has doubled in size over the past five years and supported more than 5,000 apprentices to date. Record demand is expected this year with applications now open.

Dermalux, the global leader in LED phototherapy, has brought Suki Mahal into its UK fold as Business Development Manager. Her appointment comes at a time of strong growth for the company as more clinics turn to the award-winning Tri-Wave MD to deliver safe, results-driven skin treatments.

Treatwell, Europe’s leading hair & beauty booking platform, and Bio Sculpture, the award‐winning prescriptive gel nail brand, are proud to announce a strategic new partnership investing £100,000 into supporting UK salons. In response to the ongoing financial pressures of 2025, the initiative is designed to help salons attract clients, boost revenues, and invigorate service offerings.

Superdrug has lifted the lid on the nation’s beauty baskets, revealing exactly what 19 million Health & Beautycard customers are stocking up on this summer. The #YouBeauty campaign uncovers a vibrant mix of cult favourites and regional must-haves, proving that Britain’s beauty habits are as diverse as its weather.

Growth Studio is proud to announce Breakout Beauty UK, a transformative accelerator programme designed to glow-up the next generation of high potential UK beauty founders, ready to become global household names.