Bio Sculpture Opens First UK Standalone Salon at Selfridges London
Bio Sculpture, the award‐winning pioneer in prescriptive nail care, today announces the launch of its first standalone UK nail salon, located within Selfridges London. This landmark extension marks a major milestone for the brand in the UK beauty landscape.
Set to become Selfridges’ only dedicated nail salon, the new space spans 33.7 m2 net (44.9 m2 gross) and has been meticulously designed in collaboration with Etch Design Agency. Drawing on a neo‐Art Deco aesthetic, the salon features walnut panelling, silver detailing, and textured neutrals, offering clients a chic, serene sanctuary amid the energetic environment of Selfridges.
The salon floorplan includes:
Five manicure stations for classic, gel, builder gel, and nail‐art services
Three private pedicure stations, offering Elim pedicures
A shoppable product area, showcasing Bio Sculpture’s award‐winning product lines alongside expert recommendations
This opening establishes a one-of-a-kind destination in Selfridges London, positioning Bio Sculpture not only as a treatment provider but also as a premium retail and experiential partner in the heart of the city.
"We’re delighted to announce the launch of Bio Sculpture’s exclusive first salon in our Selfridges London Beauty Hall on 3 September. Renowned for its innovation, exceptional quality and long-lasting results, Bio Sculpture’s commitment to nail health and its prescriptive approach perfectly align with our vision for beauty services. As we prepare to unveil our new services destination later this year, Bio Sculpture is the ideal fit – bringing a premium, results-driven experience to our customers. With partnerships with some of the industry’s most sought-after nail artists, we’re excited to begin what promises to be a truly standout collaboration." comments Melissa McGinnis – Director of Beauty Buying, Selfridges
Bio Sculpture remains deeply committed to education and technical excellence, with every technician undergoing award‐winning training and adheres to the brand’s strict protocols to ensure optimal nail health, durability, and performance.
You can book an appointment now at Selfridges.
