Remington Announces Micah Richards as the New Face of their Shave and Trim Category

Global personal care brand REMINGTON is proud to unveil its newest ambassador: Micah Richards, former footballer and much-loved TV pundit as the face of its Shave & Trim Category.

From the pitch to the pundit’s chair, Micah has always been known for his infectious charisma, confidence, and standout style, making him the perfect partner for REMINGTON’s commitment to championing individuality and confidence through grooming. The new partnership marks a bold step and will spotlight REMINGTON’s industry-leading range of electric shavers, beard trimmers and grooming tools designed to support modern men in looking and feeling their best. 

"I'm buzzing to be working with REMINGTON," says Richards. " My hair styles have always been a big part of how I express myself – on and off the pitch - and I love how REMINGTON makes high-performance tools that fit into everyday routines. 

I never thought I’d be tempted to cheat on my barber, but here I am! With REMINGTON®’s high-performance tools in my hands, I’ve realised you can get a proper trim from the comfort of your own home and it fits into my routine, effortlessly”. 

The campaign will see Micah Richards front a multi-channel content series that challenges him to take grooming into his own hands, quite literally. Known for his famously sharp grooming routine and dedication to his barber's chair, Micah is stepping up to the challenge of trimming members of the public to give them a fresh new look … but did he do his barber proud? 

Whether it’s achieving a clean shave, maintaining defined beard lines, or keeping a low-maintenance tidy-up, REMINGTON’s advanced Shave & Trim products empower every styling preference (no appointment necessary). 

This partnership lands at a time when grooming is no longer about upkeep, it’s about identity. As ideas of modern masculinity evolve, more men are using grooming as a tool for self-expression and personal confidence. Whether it’s a clean shave, sculpted beard, or laid-back trim, the demand for high-quality, at-home tools that reflect individual style is stronger than ever. With Micah Richards at the helm, REMINGTON is celebrating this shift empowering men to take control of their look and show up as their most confident, authentic selves.