Treatwell & Bio Sculpture Launch £100,000 Salon Support Partnership

Treatwell, Europe’s leading hair & beauty booking platform, and Bio Sculpture, the award‐winning prescriptive gel nail brand, are proud to announce a strategic new partnership investing £100,000 into supporting UK salons. In response to the ongoing financial pressures of 2025, the initiative is designed to help salons attract clients, boost revenues, and invigorate service offerings.

According to industry data, UK salon closures reached record highs in 2025, closing at double the rate of 2024. Despite these challenges, Treatwell serves over 50,000 salon partners across 13 countries, facilitating over one million UK bookings per month – connecting businesses with clients at scale.

For salon owners and their teams, partnering with Bio Sculpture means confidence in every manicure. Every technician goes through award‐winning, internationally recognised education, with expert guidance available on demand to troubleshoot technique, client needs, or product concerns. The brand’s prescriptive approach ensures each treatment is tailored to a client’s unique nail type - whether they need builder gel, strengthening base, or colour - with visible improvements in nail health, zero lifting, chipping, or bulk.

Bio Sculpture offers over 400 vegan, cruelty‐free, HEMA‐free colours and builder gels delivering 3+ weeks of wear and maximum durability. Together, this means fewer client complaints, repeat bookings, and a premium service reputation - all powered by technicians fully certified to deliver Bio Sculpture’s signature quality.

“Grow Your Business” Programme Highlights:

  • How salons benefit: New salon partners sign up on Treatwell to increase visibility and bookings, backed by Treatwell’s monthly reach of over one million UK bookings.

  • Training & kit from Bio Sculpture: Upon sign‐up, salons receive two fully equipped manicure stations, LED lamps, 14 prescriptive base & builder gels, and 40 Bio Sculpture colours.

  • Benefits for existing Bio Sculpture salons: Access Treatwell’s platform plus a bonus palette of 25 colours.

To kick things off, the Bio Sculpture x Treatwell ice cream van will be popping up at the below locations in Manchester and London, to spread some summer joy...

Manchester – Tuesday 19 August (10:00–17:30)

Wilmslow

Alderley Edge

Hale

Altrincham

Didsbury

Manchester City Centre

London – Wednesday 20 August (10:00–18:30)

Wimbledon Village

Clapham

St Johns Wood

Tottenham Court Road

Kings Cross

This initiative supports salons facing rising economic pressures, empowering them to thrive, not just survive. NHBF research shows 21% of salons are operating at a loss, with many responding by hiking prices (74%), reducing staff, and struggling to hire apprentices.

Interested salons can sign up here. Those wanting to join will be onboarded onto Treatwell and scheduled for Bio Sculpture training, receiving starter kits to begin immediately.

Natalia Kulak