Dove Cameron Fronts Urban Decay’s New Era

Urban Decay has tapped Dove Cameron to lead a fresh chapter built on bold self-expression and high performance. The Emmy-winning singer and actor will headline a run of campaigns, debuting with the new Naked Shaped Multi-Tasking Palette, positioned as an all-in-one edit to shade, sculpt and highlight eyes and face.

Read More
Natalia Kulak
Nivea Partners with Cheryl Cole for New Campaign

NIVEA announces British artist and style icon Cheryl as the new face of its Cellular Epigenetics Age Rewind Serum featuring EPICELLINE. This cutting-edge product leverages breakthrough science to target visible signs of ageing, delivering radiant, plumper, and more youthful skin for consumers across the UK. 

Read More
Natalia Kulak
Treatwell & Bio Sculpture Launch £100,000 Salon Support Partnership

Treatwell, Europe’s leading hair & beauty booking platform, and Bio Sculpture, the award‐winning prescriptive gel nail brand, are proud to announce a strategic new partnership investing £100,000 into supporting UK salons. In response to the ongoing financial pressures of 2025, the initiative is designed to help salons attract clients, boost revenues, and invigorate service offerings.

Read More
Natalia Kulak
Face the Future Partners with UK Skin Cancer Charity Skcin

Online skincare and beauty retailer Face the Future has announced they are partnering with leading UK skin cancer charity Skcin as their official charity partner. The collaboration with Skcin underpins Face the Future’s commitment to supporting their community at every stage of their self-care journey, and importantly that includes protecting skin from one of the most preventable causes of skin damage and disease: the sun, via their ongoing ‘365 Days Of SPF’ campaign.

Read More
Natalia Kulak
Nicole Kidman Announced as Clé de Peau Beauté Global Brand Ambassador

Clé de Peau Beauté, the global luxury skincare and makeup brand, is proud to announce Nicole Kidman as its new Global Brand Ambassador. Renowned for her commanding presence on and off the screen, as well as her passionate advocacy for women's causes, Kidman perfectly embodies Clé de Peau Beauté’s vision of Radiance, where a blend of intelligence, artistry, and purpose converge. Her appointment marks a significant moment in the brand history.

Read More
Natalia Kulak
Simple Unveils its Biggest Pop-up Ever

Simple is unveiling its biggest consumer event yet this July with The Whatever the Weather Experience - a bold, multi-sensory pop-up where interactive moments, games and immersive storytelling are rooted in the brands mission: to “Protect That Summer Feeling, Whatever the Weather”.

Read More
Natalia Kulak
ELEMIS Enters Into Multi-Year Partnership with Aston Martin

Globally renowned British skincare brand ELEMIS is proud to announce a multi-year international partnership with Aston Martin, the ultra-luxury high performance marque behind some of the world’s most iconic cars. This unique collaboration brings together two of the UK’s most celebrated brands, united by a heritage of craftsmanship, innovation, and performance. 

Read More
Natalia Kulak
Mylee Launches into Superdrug as Exclusive Nail Partner

Mylee, the UK’s best-selling at-home gel nail brand, has officially entered Superdrug and Beauty Studio by Superdrug as the retailer’s exclusive nail partner. The rollout includes over 200 locations across the UK, combining in-store professional services with retail access to Mylee’s core product range.

Read More
Natalia Kulak