Face the Future Partners with UK Skin Cancer Charity Skcin

Online skincare and beauty retailer Face the Future has announced they are partnering with leading UK skin cancer charity Skcin as their official charity partner. The collaboration with Skcin underpins Face the Future’s commitment to supporting their community at every stage of their self-care journey, and importantly that includes protecting skin from one of the most preventable causes of skin damage and disease: the sun, via their ongoing ‘365 Days Of SPF’ campaign.

According to Skcin, ultraviolet (UV) radiation is the direct cause of 90% of all skin cancers and 80% of the visible signs of aging. Additionally, 90% of skin cancer cases are preventable, and 98% of cases are curable if diagnosed and treated early, yet there is increasing data to show that consumers are still unaware of the consequences of UV damage and how to prevent it.

As ardent campaigners and champions for all year sun safety advice, and with their heritage as an advanced skin clinic, educating patients about sun safety practices and products since 2005, Face The Future is passionate about raising awareness about, and sharing education on daily SPF usage. The retailer recently issued its second annual ‘365 Days of SPF’ report that highlighted findings from an independent YouGov survey of 2,081 people, commissioned by Face the Future in January 2025. The report findings show that:

  • Almost half of the UK (45%) do not apply SPF daily/most days

  • 70% of the UK feel that VAT should be removed from sun protection products

  • Only 55% of the UK are aware that UVA rays are the leading cause of premature skin ageing, with only 20% strongly agreeing

  • More of the UK prioritise moisturiser (32%) over the use of sunscreen (23%) as the most important step in their skincare routine

  • The number one way to encourage daily use of sun protection is through SPF included in make-up/skincare products

  • Over two thirds of the UK (69%) say their opinion on SPF has become more important than when they were younger

  • The UK learn more about SPF from beauty brands (17%) and retailers (13%) over social media such as TikTok (8%)

  • Most of the UK learn about sun protection from family (25%) and friends (20%) over GPs (14%)

Julia Barcoe-Thompson, Co-owner and Director at Face the Future says: “At Face the Future, we’ve always believed in the power of expert advice and education to change lives. Partnering with Skcin allows us to go even further in our commitment to protecting skin health and raising awareness around skin cancer prevention as part of our 365 Days of SPF campaign. This partnership is deeply personal to us, and we’re incredibly proud to support a charity whose values align so closely with our own. Together, we can help more people spot the signs early and take positive steps to safeguard their future.”

Skcin are nationally recognised as the UK’s leading skin cancer charity that represents all skin cancers. They were founded in 2006 by the Clifford family in memory of Karen Clifford (represented by the KC in their name) who died of melanoma in December 2005. Their mission is to save lives and suffering from melanoma and non-melanoma skin cancer, to prevent the disease, improve patient outcomes through early diagnosis and reduce the significant burden on the NHS.

Marie Tudor, Chief Executive Officer of Skcin comments: "SKCIN are delighted to partner with Face The Future. As a charity that has dedicated almost 20 years to raising vital awareness of skin cancer prevention and early detection—we look forward to amplifying a united message of the importance of UV safety, daily sun protection and skin health. Support from influential, high profile companies like Face The Future is extremely valuable to support our work—helping us in our unrivalled mission to combat soaring rates of the UK’s most common cancer through targeted, nationally accessible and sustainable educational intervention.”

Face the Future’s ongoing partnership with Skcin will further highlight and reinforce the charity’s important work to date, and Face the Future customers will be able to donate at checkout, as well as take part in some exciting fundraising activities (to be revealed) from Autumn 2025.

Natalia Kulak