Simple Unveils its Biggest Pop-up Ever

Simple is unveiling its biggest consumer event yet this July with The Whatever the Weather Experience - a bold, multi-sensory pop-up where interactive moments, games and immersive storytelling are rooted in the brands mission: to “Protect That Summer Feeling, Whatever the Weather”.

Taking place at Outernet London on the 25th and 26th July, the pop-up celebrates the launch of Simple’s new UV Fluid SPF 50, a next-generation SPF that not only protects against UV rays but also supports the skin’s natural antioxidant defences. Powered by Unilever’s proprietary Gluta-Amino technology - developed over several years, with €3.2M invested and 14 patents filed - the formula helps supercharge the skin’s natural glutathione levels, reversing visible sun damage and restoring glow.

Designed as a joyful and unpredictable tribute to the Great British Summer, the pop-up takes guests on a sensorial journey through a series of unexpected, weather-reactive environments. From surprise showers to bursts of sunshine, each transition is brought to life through engaging storytelling and design.

Powered by the new Simple UV Fluid SPF 50, the experience celebrates how consumers can protect that summer feeling all year round with SPF and visible skin benefits, whatever the weather.