Escentric Molecules Hosts 20th Anniversary Pop Up at Liberty

To mark two decades at the forefront of fragrance innovation, Escentric Molecules is hosting a celebratory pop-up at Liberty’s ground floor Atrium from 7 to 26 August. The installation offers an immersive dive into the brand’s minimalist, molecule-led world of perfumery.

Known for transforming the fragrance industry with its focus on single aroma molecules like ISO E Super, Escentric Molecules invites visitors to explore its signature ingredients through interactive elements, including a magnetic display that deconstructs the brand’s formulations in real time.

As part of the anniversary programme, founder and perfumer Geza Schoen will make a special appearance on Saturday 16 August for an exclusive day of 1:1 fragrance consultations. Tickets for the sessions are priced at £50 and are redeemable against select purchases on the day, offering fans the rare opportunity to meet the creative mind behind the brand’s cult classics.

The Escentric Molecules 20th Anniversary pop-up is open now at Liberty London until 26 August.

Tickets can be purchased through liberty london.