Shark Beauty partners with cancer charity Look Good Feel Better

Shark Beauty, the beauty arm of SharkNinja, has announced a UK charity partnership with Look Good Feel Better, the cancer support charity. The partnership commits Shark Beauty to a programme of fundraising and awareness work in support of the charity, and is effective immediately, beginning with the charity's first Feel Better Fest this summer.

Under the partnership, Shark Beauty will support Look Good Feel Better through fundraising, volunteering and awareness campaigns involving both its employees and customers and the charity's volunteers and workshop attendees. Further collaboration, including workshops and product-sale donations, is expected to be announced through the rest of 2026.

Look Good Feel Better was established in 1994 and runs free workshops, in person and online, that help people manage the visible side effects of cancer treatment and rebuild confidence during and after diagnosis. The workshops are led by trained volunteers from the beauty and wellbeing industry, a point of direct relevance to salon and clinic professionals, many of whom give their time to the charity.

Nicola Ellul, director of income generation, marketing and communications at Look Good Feel Better, said the tie-up was about extending the charity's reach. "This partnership isn't just about raising awareness; it's about reaching more people, in more places across the UK, with the practical support they need," she said.

Carolyn Anderson, VP marketing at SharkNinja UK, said the brand wanted to put its resources behind the cause. "Partnering with Look Good Feel Better allows us to put our products, our people and our platform behind a cause that makes a real, tangible difference," she said, adding that the partnership would begin at Feel Better Fest.

Feel Better Fest is Look Good Feel Better's first festival-style event, taking place at Gildings Barn in Newdigate, Surrey, on Saturday 8 August 2026. The day will offer taster sessions in hair styling, skincare, makeup and HeadWrappers, alongside yoga, meditation and confidence coaching, plus an artisan market, live music, food stalls and a children's area. Proceeds from tickets go to the charity's cancer support services.

SharkNinja is a global product design and technology company behind the Shark and Ninja brands, with Shark Beauty its hair and beauty tools division.

Tickets for Feel Better Fest are priced at £25 for adults and £10 for children, with a group offer of four tickets for £80, and are available through the Feel Better Fest page at lookgoodfeelbetter.co.uk.