VOYA Partners with ANADA on New Thermal Rituals Programme
Irish seaweed skincare brand VOYA has announced a new collaboration with thermal wellness specialists ANADA, launching ‘VOYA Thermal Rituals’, a professional steam and sauna programme for spa and hotel partners globally.
Blending VOYA’s world-renowned expertise in organic seaweed therapy with ANADA’s authority in modern sauna culture and ritual design, the collaboration marks a significant evolution in professional spa experiences, uniting thalassotherapy heritage with contemporary thermotherapy.
Launching internationally in March 2026, VOYA Thermal Rituals offers spa and hotel partners a fully structured, revenue driving thermal programme designed to meet surging global demand for immersive, heat-based wellness experiences.
Founded on Ireland’s Atlantic coast, VOYA is the world’s first certified organic seaweed-based skincare and spa brand, rooted in the centuries old Irish tradition of seaweed bathing. ANADA is internationally respected for advancing modern thermal wellness education, specialising in sauna mastery, aufguss training and sensory ritual design.
Together, the two brands have created a new category of ocean inspired thermal experiences, combining nature, science and ritual artistry.
The partnership brings together VOYA’s expertise in seaweed-based therapy with ANADA’s experience in thermal wellness training, to create a standout new professional ritual programme for spas.
VOYA Thermal Rituals introduces a signature two-part professional offering for steam and sauna environments:
Tides of Renewal – Sauna Ritual (15–17 minutes)
A deeply restorative group sauna journey combining seaweed infusion, guided breathwork and choreographed towel artistry. The ritual is designed to harmonise the nervous system, stimulate circulation and reconnect guests with the rhythm of the sea.
Ocean Replenish – Steam Ritual (15–17 minutes)
A skin renewing steam experience integrating Irish seaweed therapy, gentle exfoliation and cooling compresses to rebalance the body, restore hydration and heighten sensory awareness.
Each ritual is built on VOYA’s wild Atlantic seaweed formulations and ANADA’s ritual methodology, allowing spas to introduce structured thermal experiences within their existing facilities.
The collaboration comes as thermal bathing and sauna culture experience a global resurgence, driven by consumer demand for science backed, communal wellness experiences.
VOYA Thermal Rituals positions spas to capitalise on this movement through a premium, structured thermal system rooted in authentic natural therapy.
Seaweed’s unique mineral profile, containing over 100 bioactive compounds, is combined with the physiological benefits of heat and cold exposure, supporting detoxification, circulation, muscular recovery and deep relaxation.
The programme will be supported by certified professional training through ANADA, equipping spa teams with the technical, sensory and performance skills required to deliver world class thermal rituals.
This ensures consistent standards across international spa partners while giving operators a distinct thermal experience to enhance guest engagement and commercial performance.
Mark Walton, Co-Founder of VOYA commented about the new collaboration: “VOYA started out on the west coast of Ireland out of a love of the sea and of simple, natural wellbeing. It’s always been about bringing the best of what the ocean gives us into people’s lives and into professional spa settings. Working with ANADA feels like a natural step. ANADA really understands the craft of thermal rituals, and we understand the craft and power of seaweed-based therapy. What we’ve created with VOYA Thermal Rituals is something that feels grounded in tradition but that also gives spa teams a practical framework to bring these experiences to their guests in a clear, thoughtful way.”
Deborah Carr, Founder of ANADA added: “We are incredibly excited at ANADA to be involved in this collaboration with VOYA. There is such a natural synergy and shared ethos between our two brands, particularly around our vision and mission to bring authentic thermal therapies to a wider audience.
By combining our expertise in sauna ritual design with VOYA’s seaweed-based therapy, we are making these immersive experiences more accessible and structured for spa partners. We can’t wait to see how this partnership evolves, and how guests connect with these new ocean-inspired rituals.”
