Fenty Beauty Shake ‘N Play Buildable Liquid Blush

Liquid blush is nothing new at this point, but Fenty Beauty's latest launch takes aim at one of the format's most common frustrations: the precision required to use it well. The Shake 'N Play Buildable Liquid Blush is designed to reduce the margin for error without compromising on colour payoff.

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Natalia Kulak
IMAGE Skincare Expands Molecular Defense Range

IMAGE Skincare is expanding its Molecular Defense range with three new additions focused on skin longevity, barrier recovery and ultra-gentle cleansing. The new products extend the professional line further into the areas currently driving much of the skincare conversation: sensitive skin, compromised barriers, post-procedure support and age resilience.

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Natalia Kulak
Curlsmith Curlfit Reviving Mist

Leading curly hair brand, Curlsmith, introduces the CurlFit Reviving Mist, a first-of its-kind micellar-powered innovation designed to refresh textured hair and scalp after workouts or busy, active days, without stripping moisture, leaving residue or compromising curl definition. Created to address the needs of active, curl-conscious consumers, the no-rinse formula delivers cleansing power while preserving style longevity.

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Natalia Kulak
Cerruti 1881 VIVO Elixir

Cerruti 1881 is extending its VIVO fragrance line with the launch of VIVO Elixir, a new aromatic woody fougère that deepens the brand’s men’s scent offer with a richer, more intense profile.

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Natalia Kulak
OSMO IKON Glossy Gloss

OSMO IKON has introduced Glossy Gloss, a professional, vegan friendly, zero-lift, demi-permanent gloss toner system developed in response to the growing demand for high-shine, low-commitment colour services in the salon.

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Lauren Pinder
Celluma Launches CONTOUR PLUS

Unique Skin, exclusive UK distributor of Celluma LED light therapy devices, is proud to announce the availability of the all-new Celluma CONTOUR PLUS in the United Kingdom. CONTOUR PLUS builds on the legacy of the original CONTOUR platform, bringing together five clinically recognised treatment modes - including a newly developed hair restoration setting - within one adaptable, multi-panel device.

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Natalia Kulak
Keune Instant Revive

Keune has launched Instant Revive, a new addition to the Care range focused on damaged, over-processed and weakened hair. The launch introduces a repair-led routine designed to strengthen compromised hair from within, restore elasticity and deliver a visibly healthier, shinier finish from the first use.

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Natalia Kulak
The GelBottle Inc The Illuminate Lamp

The GelBottle Inc has launched The Illuminate Lamp, a new cordless LED curing lamp developed for professional gel services across the brand’s full system range, including BIAB and gel polish. Four years in development, the lamp brings a more technical focus to curing performance, moving attention away from wattage-led marketing and towards wavelength, light distribution and output consistency.

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Lauren Pinder
Evolve Organic Beauty Sunless Glow Tanning Drops

Evolve Organic Beauty has added Sunless Glow Self-Tanning Drops to its tanning offer, bringing a skincare-led facial tanner into the range. Designed to be mixed into moisturiser or serum, the drops give users a more controlled, gradual way to build colour, while keeping the format firmly tied to the daily skincare routine.

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Natalia Kulak
Dr.Althea ABC Glow Whipped Serum

Globally loved Korean skincare brand, Dr.Althea, has introduced its new ABC Glow Whipped Serum, an innovative foam-to-toner treatment designed to deliver fast hydration and a healthy, luminous glow in a single step. Powered by micro air bubbles, this next-generation formula combines the refreshing fluidity of a toner with the radiance-boosting performance of a glow serum, without the sticky or oily after-feel often associated with traditional glow products.

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Natalia Kulak
Laneige Extends Lip Serum Range

Global K-Beauty brand, LANEIGE, known for hydration innovation and Sleeping Beauty technology, has unveiled  new shades of the buildable, layerable lip serum you now love, in glossy shades, including 2 high shimmer, limited edition formulas with special glitter tip applicators. Glaze Craze Tinted Lip Serum new Cool-Tone shades made to deliver impact through contrast from a soft Lavender Frosting to a bold Black Plum for irresistible, glazed lips. 

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Natalia Kulak
Batiste Fresh Vanilla Dry Shampoo

Batiste has expanded its dry shampoo line with Fresh Vanilla, a new gourmand-led fragrance that brings a sweeter scent profile into the brand’s core offer. The launch combines the category’s familiar oil-absorbing, hair-refreshing function with a more overt fragrance play, built around smooth milky vanilla and crisp pear sorbet notes.

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Natalia Kulak
Canvas Cosmetics Launches in the UK

Canvas Cosmetics has launched in the UK, bringing its cruelty-free and vegan beauty line to a new market with a clear focus on inclusivity, ease and on-the-go wear. Created for ambitious women who want beauty to fit around fast-moving routines, the brand arrives with a broader lifestyle proposition built around flexibility, confidence and everyday glamour.

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Natalia Kulak
Evo Scalp Range

evo has entered the scalp category with a new four step professional and retail range designed to tackle dryness, flaking, oiliness, irritation and general scalp imbalance. Built around scalp microbiome support and barrier care, the launch brings together fragrance-free formulas, plant-based prebiotics and a dedicated scalp complex to help rebalance the scalp environment while keeping hair comfortable, hydrated and manageable. Peppermint and eucalyptus leaf oils run through the range, adding a cooling, calming effect without shifting the focus away from treatment-led care.

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Natalia Kulak