Miamo Launches in the UK

Italian clinical skincare brand Miamo has launched its e-commerce platform in the United Kingdom marking a significant milestone in the brand’s international expansion.

Founded in 2012, Miamo remains entirely family-managed across every pivotal role. Co-founding pharmacists Dr Elena Aceto di Capriglia and her daughter Dr Camilla D’Antonio shape the brand’s scientific vision through an enriching intergenerational dialogue, powered by advanced scientific research and a results-driven approach. Strategic direction of the brand’s holding is led by co-founder, son and brother Giovanni D’Antonio, Chief Executive Officer, combining forward-thinking vision with an uncompromising commitment to integrity.

The UK e-commerce platform launch introduces Miamo’s protocol-based approach to skincare to a new audience, combining pharmaceutical expertise, clinical testing and personalised skincare protocols designed to deliver measurable, long-term results. Built on a philosophy of effectiveness, transparency and education, the brand supports both consumers and skincare professionals through targeted solutions tailored to individual skin needs.

Coinciding with the launch, Miamo unveils a selection of new product innovations, further expanding its treatment-led offering across both face and body.

Dr Camilla D’Antonio, co-founder of Miamo, comments: “The UK represents an important step in our journey as a brand. We are proud to introduce not only our products, but also our philosophy of protocol-based skincare, which lies at the core of our scientific expertise. Education and consistency are central to our approach, and we believe that sharing this with a new audience will allow people to better understand their skin and how to care for it over time.”

As Miamo enters the UK market, the brand builds on its established presence in Italy, introducing its personalised, results-driven methodology to an audience increasingly attuned to efficacy, transparency and long-term skin health.

Available now at miamo.com, with shipping available nationwide.