Batiste Fresh Vanilla Dry Shampoo

Batiste has expanded its dry shampoo line with Fresh Vanilla, a new gourmand-led fragrance that brings a sweeter scent profile into the brand’s core offer. The launch combines the category’s familiar oil-absorbing, hair-refreshing function with a more overt fragrance play, built around smooth milky vanilla and crisp pear sorbet notes.

Fresh Vanilla is designed to lift oil at the roots while reviving hair between washes, leaving it looking cleaner with added body and texture. That keeps it firmly within Batiste’s established quick-fix territory, but the fragrance direction gives the launch a more trend-aware edge at a time when gourmand notes continue to perform strongly across beauty.

The scent has also been introduced as a permanent addition to the range rather than a short-run limited edition, giving Batiste a clearer play in sweeter, more indulgent fragrance profiles within mass haircare. Think of the fragrance as Vanilla Soufflé, with creamy vanilla joined by delicate jasmine and crisp pear.

Available now exclusively at Superdrug.