KAYALI kicks off the year with a burst of feel-good fragrances, unveiling two new joy-sparking additions to its Eden collection: Eden Sweet Peach 35 Eau de Parfum and Eden Plush Pear 23 Eau de Parfum. 

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Leading regenerative aesthetics company DermaFocus has entered a new era in its history by announcing the launch of its first proprietary product, Celora Vita, a new injectable designed to support skin biorestoration at the source.

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FOREO is taking its beauty tech proposition further into ingestibles with the launch of FAQ Pure Beauty-Tech Elixir, a new all-in-one supergreens supplement developed under its FAQ Swiss line. Available from 26 February, the formula moves the brand beyond devices and topical skincare into the wellness category, with a daily powder designed to support both visible beauty and longer-term wellbeing through one broad spectrum product.

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Pantene has expanded its care offer for dry hair with the launch of Pro-V Moisture Recharge Heat & Glow Leave-In Cream, the hero product in its new Moisture Recharge collection. Built around the idea of turning heat from a source of damage into part of the care ritual, the leave-in cream is designed for dry hair types that need hydration, frizz control and shine without the weight of a heavier finishing product.

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NIRA Skin, the leader in clinically proven, FDA-cleared at-home laser technology, today announced the launch of the NIRA Pro 3 Laser. Representing a significant leap forward in skincare technology, the third-generation device empowers women to take control of their skin health with a daily ritual that reduces wrinkles and builds back collagen, delivering confidence without compromise with clinical-grade efficacy and no pain, reddness, or side effects.

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KIKO Milano is expanding its complexion category with the launch of Love Fusion 24H Moisture Radiant Foundation, a new base positioned around the overlap between skincare benefits and everyday makeup performance. The foundation enters the market with a strong complexion care message, combining 24 hour hydration, 24 hour skin barrier protection and up to 16 hour wear in a lightweight, radiant formula.

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Kay Beauty has expanded its complexion offer with the Hydra Cloud Cushion Foundation, a new compact format base designed for quick, everyday application with a breathable, skin-like finish. The foundation brings the cushion category into sharper focus for the British market at a time when consumers are continuing to prioritise portability, comfort and lighter coverage textures that still deliver polish.

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Blue Lagoon Skin Science, powered by BL+ Patented Bioactives that are clinically proven to strengthen and renew your skin at a cellular level has launched in the UK. With bioactives are born in Iceland, from the healing Blue Lagoon geothermal seawater originating 2,000 metres deep within the earth. All products are backed by over 30 years of scientific and dermatological research in skin health.

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Leading professional extension brand Beauty Works unveils the next generation of its bestselling Invisi Tape Extensions, redesigned with enhanced application precision, improved wearability and increased commercial flexibility for salons.

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bareMinerals has extended its Complexion Rescue franchise with the new Complexion Rescue Luminous Skin Tint Stick. Designed to modernise tinted moisturiser for on the go use, the portable stick format delivers light, buildable coverage that melts into skin for a “second skin” finish, with natural looking luminosity and 24 hour wear designed to resist sweat, water and humidity.

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LEMI has added the Sorrento Head Spa to its professional treatment bed portfolio, combining a full massage couch set up with an integrated Japanese head spa configuration in one unit. Designed for spas, resorts and multi use treatment rooms, the format centres on a retractable wash basin that pulls out when needed, allowing therapists to move from body work to scalp rituals without switching equipment or reconfiguring the room.

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DESIGNME, the professional, vegan Canadian haircare brand born in salons, is proud to announce its official expansion into the UK through an exclusive partnership with leading distributor Alan Howard, the partner of choice for hair professionals. 

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SharkNinja, a global product design and technology company, is launching a new revolutionary hair tool - Shark SilkiPro Straight. For years, straightening has been associated with excessive heat, damage, lengthy routines and a constant compromise to hair health, often requiring multiple tools to dry hair and achieve a polished finish. Today’s consumers want a better way to achieve sleek, silky styles without the trade-off.

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RevitaLash Cosmetics has introduced Lash and Brow Masque, a new conditioning treatment positioned for clients managing dryness and breakage after frequent lash lifts, extensions, brow lamination, and daily makeup wear. The physician developed formula is designed to nourish compromised lashes and brows with what the brand describes as scientifically advanced tube technology that encapsulates nutrient dense ingredients to support repair, hydration and shine.

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Benefit Cosmetics has expanded its blush line-up with two new formats designed to answer current demand for quick, skin-first colour: Juice Stick Dewy Gel Blush and Play Daze Airy Liquid Blush.

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For the brand, beautiful makeup starts with beautiful skin. This vision stems from the legacy of its founder, Mr. Shu Uemura, a Japanese make-up artist and pioneer of the modern skincare approach, and lives on today through an iconic, versatile product that elevates cleansing into a true ritual. Since its creation in 1967, Ultime8 has embodied Shu Uemura’s skin-first philosophy, transforming cleansing into an active step that awakens the skin and prepares it to perform at its best.

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