SharkNinja, a global product design and technology company, is launching a new revolutionary hair tool - Shark SilkiPro Straight. For years, straightening has been associated with excessive heat, damage, lengthy routines and a constant compromise to hair health, often requiring multiple tools to dry hair and achieve a polished finish. Today’s consumers want a better way to achieve sleek, silky styles without the trade-off.
Read MoreIrene Forte Skincare has expanded its Phytomelatonin line with the Phytomelatonin Rejuvenating Eye Cream, a rich, fragrance free eye treatment developed to target fine lines, loss of firmness, puffiness, dark circles and dehydration around the eye contour. An ophthalmologist tested formula suitable for sensitive eyes and skin, with up to 48 hour hydration and antioxidant protection.
Read MoreHalo has unveiled The Garden Party Spring 2026 Collection, an eight shade pastel edit designed for wearable spring sets and softer nail art looks, from French tips through to full colour.
Read MoreRevitaLash Cosmetics has introduced Lash and Brow Masque, a new conditioning treatment positioned for clients managing dryness and breakage after frequent lash lifts, extensions, brow lamination, and daily makeup wear. The physician developed formula is designed to nourish compromised lashes and brows with what the brand describes as scientifically advanced tube technology that encapsulates nutrient dense ingredients to support repair, hydration and shine.
Read MoreBenefit Cosmetics has expanded its blush line-up with two new formats designed to answer current demand for quick, skin-first colour: Juice Stick Dewy Gel Blush and Play Daze Airy Liquid Blush.
Read MoreFor the brand, beautiful makeup starts with beautiful skin. This vision stems from the legacy of its founder, Mr. Shu Uemura, a Japanese make-up artist and pioneer of the modern skincare approach, and lives on today through an iconic, versatile product that elevates cleansing into a true ritual. Since its creation in 1967, Ultime8 has embodied Shu Uemura’s skin-first philosophy, transforming cleansing into an active step that awakens the skin and prepares it to perform at its best.
Read MoreBacked by cutting-edge research into the next-gen color client, Wella Professionals, the No. 1 Salon Color Brand in the World, unveils Supernatural Color, a breakthrough professional color system designed to meet modern expectations with extraordinary results.
Read MoreFrom the experts behind Dermatica skincare comes their new, clinician prescribed plan that helps women see fuller, stronger hair in 3–6 months. Developed to support thinning hair concerns, the new service combines clinically backed minoxidil with their award-winning skin expertise. Only this time, it’s for the scalp.
Read MoreRevitaLash Cosmetics, internationally recognized as a trailblazer in the lash, brow, and hair beautification categories, is thrilled to announce the launch of two new limited-edition collections for lashes and brows this spring. These curated sets encourage a regimen approach to brow and lash routines and offer an exceptional value, furthering the brand’s legacy of empowering confidence for everyone.
Read MoreLANEIGE has made two of its most-requested JuicePop Box Lip Tint shades available early and exclusively at Sephora UK, following strong consumer demand. The early launch includes Disco Coral and Red Classic.
Read MoreBenefit Cosmetics has introduced The POREfessional Degunker, a targeted blackhead and pore cleansing system designed to loosen pore build-up and visibly minimise blackheads with an at-home, tool-assisted format. The system pairs an alkaline pH cleansing formula with a built-in extracting tool to lift debris and clear the look of congested pores for immediate, visible results.
Read Morebeing has expanded its Curl Power franchise with a new line-up of four moisture-rich, curl-defining products developed for 3A to 3C curls, with select SKUs also supporting 4A to 4C coils. The collection is designed to enhance natural texture with definition, nourishment and long-lasting frizz control, without heaviness. It is dermatologically tested, sulphate-free, silicone-free, and formulated with naturally derived ingredients.
Read MoreCode8 has introduced a new Brush Set, positioned as a refined edit of four full-size essentials designed to simplify everyday makeup application without compromising performance. Each brush is streamlined to pack down neatly for travel, with an emphasis on control and precision.
Read MoreGentleCare has added Face Cream Light to its premium skincare line, a streamlined, essentials-led moisturiser developed for combination and oil-prone skin. The lightweight, fast-absorbing formula is non-comedogenic and delivers long-lasting hydration with an airy texture designed to sit comfortably through the day, including in warmer climates, with a soft matte finish intended to wear well under make-up.
Read MoreCurlsmith has introduced Curl Reset Detox Shampoo, a one-step detox cleanser created for curls and textured hair that need a reset without the dry, stripped feel often associated with clarifying washes. The formula targets product build-up, dullness and scalp discomfort, with a specific focus on mineral and metal residue that can be stubborn in hard water areas.
Read MoreZO Skin Health has introduced Neck Complex, an anti-ageing and brightening serum developed specifically for the neck and décolleté. The multi-faceted formula is positioned as a dedicated solution for neck skin ageing, targeting crepiness, deeper horizontal lines, laxity and uneven tone, while delivering long-lasting hydration.
Read MoreGUT-SKIN FIRST (GS1) Internal Foundation from Decoded is a highly concentrated oral formulation which combines three types of collagens in the form of over 400 different proteins, 17 amino acids, hyaluronic acid, and elastin, to assist with the repair, recovery and boosting of the GUT-SKIN axis by helping to protect and support your natural occurring gut biota.
Read MoreL'Oréal Paris has expanded its Telescopic franchise with Telescopic Extensionist Lengthening & Curling Mascara, a length-focused formula built to deliver extreme length and curl, with lashes appearing up to +5mm closer to the brows in instrumental testing.
Read MoreFloral Street, the award-winning British fragrance brand, has partnered with Bridgerton, Netflix’s fifth most-streamed TV show of all time, to create a first-of-its-kind vegan and cruelty free fragrance to bring the cult-favourite modern fairytale to life.
Read MoreBYOMA has introduced its first-ever facial mask, the Bio-Collagen Radiance Facial Mask, a high-performance, barrier-supporting treatment built for fast results without overnight wear. The mask starts as a cooling pink gel, then transforms into a clear, breathable film that locks in actives while allowing normal movement, before peeling off once transparent.
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