Shark SilkiPro Straight
SharkNinja, a global product design and technology company, is launching a new revolutionary hair tool - Shark SilkiPro Straight. For years, straightening has been associated with excessive heat, damage, lengthy routines and a constant compromise to hair health, often requiring multiple tools to dry hair and achieve a polished finish. Today’s consumers want a better way to achieve sleek, silky styles without the trade-off.
Shark SilkiPro Straight is a high-performance tool for wet or dry styling with salon-quality results. Powered by HeatSense Ceramic Heat and RapidDry Technology, plus interchangeable combs, it smooths while drying and adds shine while straightening, using one tool for a silky, smooth finish that lasts all day.
“For many people, especially those with curly, coily and textured hair, hair smoothing and straightening can come with trade-offs between results, time and hair health,” said Julie Bailey Blanche, VP of Marketing, Haircare + Skincare at Shark. “Shark SilkiPro Straight was designed to break that cycle, making it easier to achieve silky results, no matter your hair type or texture, all with just one tool.”
SilkiPro Straight is Shark’s first free-standing air straightener, engineered to deliver silky, long-lasting styles across all hair types and textures. Developed within Shark Beauty’s For All Hair Kind platform, introduced in 2021 to ensure inclusive design and testing, every Shark Beauty product is evaluated against a scorecard requiring consistent, 5-star results across hair types before launch.
Informed by these insights, SilkiPro Straight features the Silki Smooth Comb Collection, with three interchangeable combs designed to reach every strand from root to tip, increase tension, and provide greater control while drying and straightening in one single motion. The integrated combs replicate the professional stylist chase method, guiding hair through the straightening process for consistent, salon-quality results. The SilkiPro features:
Wide-Tooth Comb: Use to rough dry roots, and for stretching thick, long, textured, curly or coily hair
Gentle Comb: Use for a natural, straight style with body and movement
Precision Comb: Use for more tension and control for a sleek straight finish
Shark SilkiPro Straight is the only air straightener powered by HeatSense Ceramic Plates, featuring an integrated heat sensor that measures temperature 1,000 times per second and automatically adjusts heat levels to help prevent heat damage (in wet-to-dry mode).
Engineered with RapidDry Technology and high-velocity airflow, styles last all day. Wet-to-straight styling is delivered in one tool to support smooth, shiny results. In addition to sleek straight styles, Shark SilkiPro Straight also allows you to curl, shape and wave, with up to 24-hour looks.
Shark SilkiPro Straight is available in Plum Satin and Rose Petal from the 4th March 2026 for £249.99 at Shark.
