Milk Makeup has reimagined one of its cult favourites with the launch of KUSH Big Hit Mascara, a cleaner, bolder upgrade on the brand’s original lash hero. Promising louder lashes with weightless volume, the new formula and brush design deliver high-impact results without clumping, smudging or flaking.

Dermatologist Dr. Shereene Idriss has turned her viral “lip basting” hack into a clinically proven two-step routine with the launch of the Barrier Baste Duo. The system pairs a no-rinse exfoliating peel with a nourishing treatment balm, designed to smooth, hydrate and protect lips overnight.

The Organic Pharmacy has launched its Clarifying Gel Moisturiser, a clinically proven gel moisturiser designed especially for oily and blemish-prone skin. This oil-free formula promises hydration, clarity and a more refined texture in one lightweight product.

NIRA, the brand best known for its at-home laser devices, has introduced its Youth Renewal Peptide Cream to the UK, offering a luxurious companion to its clinical-grade tools. The cream has already earned five-star reviews in the US and is formulated to deliver visibly smoother, younger-looking skin within weeks.

111SKIN introduces the Exosome Face Lift, a science-driven transformative 4-week treatment that brings clinic-backed results to the cabinet. Inspired by cutting-edge results from the 111 Harley Street Clinic, the treatment combines a potent serum and overnight mask, delivering professional-grade rejuvenation that visibly lifts and tighten the skin. It works to provide a fast-acting solution that addresses sagging, tiered and dull skin.

Pigmentation disorders rank as the third most common dermatological condition, affecting individuals across all skin types. The overproduction of melanin – triggered by sun exposure, hormonal changes, ageing, and genetic factors - leads to visible skin discoloration that impacts millions worldwide.

Salon System is proud to introduce the latest innovation in professional hair removal – Sensitive Pure Creme Silk Wax. Expertly formulated for the delicate brow and facial areas, this advanced wax delivers exceptional performance with a gentle touch. Developed with beauty professionals in mind, it combines precision, efficacy, and client comfort in every application.

REOME has unveiled its first facial cream, the Biogenic Melting Cream, following almost four years of development. This advanced hydrator blends cutting-edge biotechnology with a sensorial, whipped texture that melts into the skin, designed not only to deliver immediate radiance but to preserve cellular vitality for the future.

Boost better skin with CACI’s Infusion Atomiser handset + Skin Revive Infusion Serum with plant PDRN, exclusive for the CACI Synergy Flex. This new needle-free transdermal delivery system is the first of its kind, a non-surgical alternative to in-clinic polynucleotide or PDRN injectables.

Spanish skincare brand Sensilis has unveiled its latest innovation, the Hyaluronic [Filler Serum], a treatment designed to deliver visible plumping, hydration and wrinkle reduction without invasive procedures. Formulated to stimulate the skin’s own hyaluronic acid synthesis by up to 89 per cent, the serum combines three molecular weights of hyaluronic acid with aminobutyric acid (GABA) for a clinically proven boost in firmness and elasticity.

Greek skincare experts Kear are proud to announce the launch of their latest innovation: MiraCoolTM 24H Face Cream, a lightweight, plant-powered moisturiser designed for all skin types and all genders. This velvety cream delivers long-lasting hydration, calms sensitive skin, and restores balance, without irritation or heaviness.

NEST NEW YORK introduces Crème de Clementine, a new citrus gourmand Eau de Parfum. This joyful fragrance bursts with the bright, sun-drenched scent of clementine zest, swirled together with sweet vanilla crème and rich blonde woods to create an addictively delicious confection. Like biting into an orange creamsicle on a sun-soaked summer afternoon, Crème de Clementine is a blissful escape in a bottle.

French beauty tech house Nooance has launched the Elite X600, its most advanced LED face mask to date, promising unmatched power, precision and comfort. Crafted from medical-grade 3D silicone, the mask fits like a second skin, delivering light energy seamlessly across every contour of the face for optimal results.

Enter, Subversive Scents. A new fragrance concept that distills the unmistakable essence of the Rolling Stones into a collection of five genderless fragrances that are eclectic, seductive and inspired by iconic moments in music history.

Once known only to scientists, NAD+ — the so-called “longevity molecule” is now capturing the attention of the beauty world. Essential for DNA repair and cellular energy, this naturally occurring co-enzyme declines with age, making it a key focus in the study of biological aging.

The Prep & Glow Oxygenating Pods are an exciting addition to the CACI facial system, bringing a high-tech cleansing and brightening innovation to enhance treatments and generate additional treatment revenue.

Medik8 is setting a new standard in collagen skincare with the launch of its Advanced Pro-Collagen+ Peptide Cream, a high-performance moisturiser formulated to deliver visible improvements in just seven days. Clinically proven to boost collagen production by 45 per cent, the cream also increases firmness, enhances elasticity and reduces the appearance of wrinkles in under a week.

Purifide, the acne care brand from the makers of Acnecide, has unveiled its newest launch: the Skin Restore Power Patches. Building on the popularity of its original patches, this next-generation treatment redefines blemish care with a 4-in-1 HydroTech formula designed to target whiteheads and support skin recovery.

INNBEAUTY Project has unveiled Recharge Gel Cream, a next-generation moisturiser designed to deliver more than surface-level hydration. This ultra-hydrating water-burst formula penetrates deeply to strengthen the skin barrier while plumping fine lines and boosting luminosity, setting a new standard for gel cream performance.

Guinot, France’s number one professional skincare brand, has extended its iconic Hydra Peeling treatment with a new at-home option designed to bring salon results into daily life. The Hydra Peeling Concentrate is a four-week intensive course that renews skin between professional sessions, offering a safe and effective alternative to invasive procedures while targeting signs of ageing, pigmentation and uneven texture.