Milk Makeup Kush Big Hit Mascara

Milk Makeup has reimagined one of its cult favourites with the launch of KUSH Big Hit Mascara, a cleaner, bolder upgrade on the brand’s original lash hero. Promising louder lashes with weightless volume, the new formula and brush design deliver high-impact results without clumping, smudging or flaking.

Powered by Cloud Fiber Tech, the mascara uses cloud-like fibres to lift and volumise without weighing lashes down. Conditioning ingredients include hemp seed oil to soften, murumuru seed butter to strengthen and vegan waxes for a creamy, buildable texture that keeps fibres in place. Pigment comes from 100 per cent natural black colourants, ensuring an intense payoff without harsh synthetic dyes.

Consumer trials show 100 per cent of users experienced fuller, longer-looking lashes and found the formula buildable, while 93 per cent reported no flaking and 90 per cent agreed lashes looked lifted and weightless. The new Big Hit Brush, with criss-cross bristles and a tapered tip, ensures even the shortest lashes are coated, while holding curl for up to 12 hours.

Available now from September across Sephora, Space NK, Boots, Cult Beauty and ASOS.