Once known only to scientists, NAD+ — the so-called “longevity molecule” is now capturing the attention of the beauty world. Essential for DNA repair and cellular energy, this naturally occurring co-enzyme declines with age, making it a key focus in the study of biological aging.

With more and more people embracing a holistic, integrative approach to skin health, and an expected surge in the popularity of aesthetic treatments in 2025, skincare is uniquely positioned to play an important supporting role in aesthetic medicine: minimizing recovery time and prolonging treatment results, pre-intervention.

A wash with wellbeing benefits, NEOM’s NEW & IMPROVED Hand Washes & Lotions transform the everyday ritual of washing hands into sink-side self-care. Each formula is powered with 100% natural fragrances, Real Luxury and Complete Bliss scents naturally coloured with gardenia fruit and enriched with skin-loving ingredients to leave hands feeling cleansed, nourished and hydrated.