SubversiveScents Launches in the UK

Enter, Subversive Scents. A new fragrance concept that distills the unmistakable essence of the Rolling Stones into a collection of five genderless fragrances that are eclectic, seductive and inspired by iconic moments in music history.

“It’s the perfect fragrance collection for those who dare to be different, and we hope it inspires some rebellious souls” shares The Rolling Stones.

Expect unique scents inspired by the band’s greatest hits, channelling and capturing their legendary defiance, charisma and rebellious spirit. Created in partnership with fragrance innovator Nirvana Brands and made for rebellious souls, these heady and eclectic fragrances speak to a new generation, as well as loyal fans, embracing those who do things their own way. In true Rolling Stones fashion, tradition is toyed with, boundaries are pushed and expectations are shattered.

The launch features five outstanding scents:

Wild Horses

The combination of aquatic and Ozonic notes for a marine salty freshness, musk for a soft, skin-like feel lends an authentic salty tear character, resulting in a realistic and evocative “salty tears” accord.

Top Notes: Rose, Aquatic notes

Mid Notes: Jasmine, Peony, Pink Peppercorn, Salty Tears,

Base Notes: Musk, Cedarwood, Amber, Tonka Bean

Sticky Fingers

Combining Bourbon Vanilla and Olibanum creates a deep, rich, and slightly smoky whisky accord with sweet, creamy undertones and a hint of resinous spice.

Top Notes: Whiskey

Mid Notes: Vanilla Orchid, Olibanum

Base Notes: Bourbon Vanilla, Musk, Sandalwood, Patchouli

Satisfaction

This combination uses Patchouli Leaf with the modern edge of Electric Musk and the rich, smoky depth of Oud, resulting in a distinct yet complex tobacco accord.

Top Notes: Cinnamon, Nutmeg, Saffron, Pineapple

Mid Notes: Tobacco, Tuberose, Orange Blossom

Base Notes: Cedar, Patchouli, Tonka Bean

Urban Jungle

Combining Vetiver and Hot Concrete creates a realistic, grounded leather accord with an urban, industrial and nostalgic twist.

Top Notes: Grapefruit, Bergamot, Hemp

Mid Notes: Rhubarb, Sweet Grass, Juniper

Base Notes: Vetiver, Hot Concrete, Worn Leather

Paint it Black

This combination blends the warm, spicy character of Saffron with Patchouli, oud and Benzoin creating a deep, rich, and multifaceted burning oud accord with earthy, woody, and sweet resinous undertones for a sophisticated and balanced impression.

Top Notes: Blackberry, Pink Peppercorn, Nutmeg

Mid Notes: Saffron, Rose, Jasmine

Base Notes: Patchouli, Musk, Burning Oud

Developed over 2.5 years with an uncompromising commitment to authenticity and quality, the bottle design is just as bold as the scents themselves. Featuring an innovative turn-and-spray cap mechanism and the unmistakable tongue and lips logo, originally created by John Pasche in 1970. More than just a symbol, it serves as a nod to the eternal life of a band—and a brand—that has shaped culture across decades.

Ken Rushton, of Nirvana Brands, who has steered this project through conceptualisation, creation and development, said: “The Rolling Stones are ubiquitous in popular culture, and their influence on personal style is all around us, so this project working with the band and their team has been a delight. Bottling the essence of The Rolling Stones in a unique and bold fine fragrance collection has been an incredible journey - and there is a whole lot more in the pipeline.”

Available to purchase at the Rolling Stones' flagship store, RS No.9 Carnaby at 9 Carnaby Street in London, The Perfume Shop Boutiques in Lakeside and Brent Cross, and online through subversivescents.co.uk.