Milk Makeup has reimagined one of its cult favourites with the launch of KUSH Big Hit Mascara, a cleaner, bolder upgrade on the brand’s original lash hero. Promising louder lashes with weightless volume, the new formula and brush design deliver high-impact results without clumping, smudging or flaking.

Milk Makeup is shaking up lip care with the launch of Balmade Electrolyte Lip Balm, a hydrating tinted balm powered by electrolytes and packed with flavour. Designed for dry lips in need of long-lasting moisture and a pop of colour, Balmade delivers a sheer, juicy finish with a non-sticky feel.

Milk Makeup is revolutionising skincare once again with the launch of two new jelly-textured skincare sticks, Cooling Water Jelly Ice and Watermelon Jelly Glow. Designed to be portable, mess-free, and effective, these solid serum sticks deliver hydration, soothing benefits, and radiance-boosting ingredients in a swipe.

Milk Makeup is expanding its cult-favourite Hydro Grip line with the launch of the Hydro Grip 12-Hour Hydrating Gel Skin Tint, a clean, longwearing complexion enhancer designed to provide buildable coverage with intense hydration. Formulated with skin-loving ingredients, this next-generation skin tint merges makeup and skincare, ensuring a fresh, dewy finish that lasts all day.

You ready to jelly? Meet Cooling Water Jelly Tint: a sheer, jelly lip and cheek stain made with cooling seawater and aloe for a buildable, long-lasting watercolor effect. Just swipe it on and blend it out to get an instant wash of color that will. not. budge.

Meet Cloud Glow. This game-changing skincare-makeup hybrid brightens and primes skin to bring out its natural radiance and create a breathable, smooth base for makeup.

It’s baaaack. The Y2K lip gloss revival is here, but this isn’t the sticky, goopy stuff you remember. Milk Makeup took a different route with the formulation of their new Odyssey Lip Oil Gloss by combining the high shine of a gloss with the moisturising care of an oil. All slick. No ick.

You asked and Milk Makeup answered! Their best-selling cream Highlighter stick is getting three new shades made for a wider range of skin tones and looks:

Meet Kush Brow Lamination Gel, a clear brow lamination gel that lifts, shapes, and sets brows for a brushed-up laminated effect for up to 8 hours. Hemp-derived cannabis seed oil acts like a hair mask for your brows to condition,  nourish, and help prevent flaking.

Meet the brand new clean waterproof mascara that lifts, lengthens, holds curl, and adds subtle volume for the most natural-looking, defined lashes possible.

The secret to shine-free skin that stays shine-free all day long just got even easier. Introducing Pore Eclipse Matte Setting Spray: A weightless, alcohol-free setting spray that locks in makeup up to 16 hours, helps blur pores, and controls shine for a soft-focus matte finish.