Unleash the feline charm on your client’s nails with the new MEOWGIC Cat Eye Effect Gel Polish collection, an irresistible fusion of sparkle, depth, and sophistication.

Allies of Skin is set to launch its latest innovation on 2 September, the Beta-Glucan & Resveratrol Advanced Hydrating Serum, a next-generation formula designed to cocoon skin in long-lasting, breathable hydration. With a pearly, milky texture that layers seamlessly into any routine, the serum promises to boost inner radiance while strengthening the skin barrier, making it an ideal seasonal transition product.

KEVIN.MURPHY is proud to launch NIGHT.SHIFT, a high-performance overnight serum designed to restore hydration and strengthen hair while client’s sleep. Featuring Hyaluronic Acid and Australian Kakadu Plum, this weightless, leave-in treatment delivers 12-hour hydration, reduces breakage, and improves manageability - making it a must-have addition to any haircare routine, both in and out of the salon.

Magnitone has unveiled its most advanced beauty device to date, the Pebble Pro Microcurrent Facial Device, designed to lift, firm and rejuvenate the complexion in minutes. Combining microcurrent technology with LED light therapy and a soothing heat massage, the cordless tool has been ergonomically crafted to fit every contour of the face and neck, making professional-level results achievable from home.

Maria Nila are excited to announce a special collaboration with the iconic Liberty London department store. This limited-edition launch marks Liberty’s 150th anniversary and celebrates both brands’ shared love for timeless design and craftsmanship.

Elemis has introduced its latest innovation, the Pro-Collagen Toning Mist, a product designed to reposition toner from an overlooked step to an essential stage of the skincare routine. Clinically proven to prep, replenish and refine the skin, the new launch sits within the brand’s flagship Pro-Collagen line, reinforcing Elemis’ positioning at the intersection of spa expertise and scientific formulation.

Erborian has unveiled the next generation of its cult-favourite CC Crème, reformulating the bestselling hybrid to deliver not only flawless coverage but also enhanced skincare benefits. The lightweight, pigment-burst formula that adapts to individual skin tones now features 2% Centella Asiatica and hyaluronic acid, providing 24-hour hydration, soothing care and long-term improvements to skin quality.

After 15 years of research, NIVEA has unveiled its first Epigenetic Serum, the Cellular Epigenetics Age Rewind Serum, marking a breakthrough moment in accessible age-defying skincare. At the heart of the innovation is Epicelline, a new ingredient that harnesses epigenetic science to reactivate dormant youth functions within skin cells, encouraging them to behave more like younger versions of themselves. The result is skin that looks visibly plumper, smoother and more radiant.

AmaRaya, the consciously luxurious beauty brand blending clinical innovation with cultural heritage, has launched its Hero Hair Serum Treatment, a multi-tasking formula designed to restore scalp balance, strengthen strands and enhance shine from root to tip.

Halo is embracing the rich hues of the British countryside with the launch of its new Countryside Core Collection, a six-shade line of HEMA and TPO-free gel polishes inspired by crisp autumn walks and cosy rural living.

Sciton has introduced its latest innovation for aesthetic clinics and med spas: the OMNI laser hair removal system. Designed for modern practices and diverse patient needs, OMNI brings together speed, versatility and comfort, delivering effective treatments across all skin types, in every season.

DIBI Milano has expanded its esteemed Collage System Lab lineup with the launch of the Biofermented Collagen Cream, a luxe, nourishing formula designed to refine, renew and visibly brighten the complexion while addressing wrinkles and blemishes.

WelleCo has unveiled its new Wellness Minis, a curated collection of travel-sized sachets designed to keep your beauty and wellness routine on track no matter where the season takes you. Founded by Elle Macpherson, the brand is known for its premium plant-based formulations, and now its cult favourites come in convenient single-serve packs that fit neatly into a carry-on, gym kit or beach bag.

Medical-grade skincare expert brand AlumierMD has launched a new, high performance HydraRescue Biocellulose Face Mask, which supports skin’s ability to bounce back faster and stronger, whatever life throws at it.

Emma Hardie has unveiled three new additions to its award-winning Brilliance collection, each designed to harness the power of Vitamin C for brighter, smoother and more luminous skin.

Fenty Skin is bringing back the scent that had beauty lovers swooning last winter, relaunching the Salted Caramel Collection in expanded formats for a limited time. Returning after its Holiday 2024 debut, the gourmand blend of caramel, cookie dough and vanilla now infuses three of the brand’s best-loved body and lip care heroes, each dressed in golden-brown packaging inspired by the cosy richness of its namesake treat.

Meet your skin’s newest obsession: Prickly Pear Peptide Mucin Serum - a power-packed, barrier-boosting formula that redefines glow from the inside out.

Kate Somerville is extending her cult HydraKate collection with two new launches designed to hydrate, plump and perfect. The HydraKate Power Plumping Primer and HydraKate Pro-Collagen Lip Oil Elixir bring clinically proven results to skin prep and lip care.

Introducing OSMO Pink Soda, a temporary Colour Enhancing Shampoo & Conditioning Mask duo, designed to keep up with the latest trends and give blondes the ultimate pink hue. Set to be a must-have for 2025, this innovative colour-care range delivers stunning blush tones while nourishing and protecting hair.

e.l.f. Skin has introduced its new Bronzing Drops, a tinted serum designed to deliver a warm, holiday-ready radiance without the sun exposure. Combining skincare and makeup, the lightweight formula blends vitamin E, sunflower seed oil, marula oil and raspberry seed oil to nourish while creating a natural, sun-free bronze that can be customised to suit any mood or occasion.