Wella Professionals has unveiled Koleston Perfect Infinite Cover, a limited-edition collection of five professional colour shades selected to deliver up to 100% grey coverage, including on resistant grey hair. Developed in collaboration with Wella Professionals Global Ambassador and Brazilian colour expert Romeu Felipe, the collection brings together five of the most frequently used shades in his professional grey coverage services, offering hairdressers a targeted selection for achieving consistent, long-lasting results.
Grey coverage remains one of the leading reasons clients visit salons, yet resistant grey hair continues to present a technical challenge for colourists. As salon clientele becomes increasingly diverse, professionals must accommodate a broader spectrum of hair types, textures and individual colouring requirements. The launch addresses this demand by highlighting five shades from Wella's established Koleston Perfect portfolio, presented in limited-edition packaging under the Infinite Cover concept. The collection features shades 44/0, 55/0, 66/0, 77/0 and 88/0, selected by Felipe for their versatility and performance when working with resistant grey hair.
A Wella Professionals Global Ambassador for more than 20 years, Felipe has developed his expertise through decades of working with diverse Brazilian hair types and textures. His approach combines precision colour formulation with an understanding of the different characteristics that can affect grey coverage. Central to the collection is Koleston Perfect's existing Metal Purifier Technology, designed to help minimise the impact of metals present in the hair that can interfere with colour formation.
Integrated directly into the colour formula, the technology supports predictable, true-to-tone results from root to tip, without requiring an additional pre-treatment step.
The launch also reflects the continued importance of technical colour expertise within the professional hair sector. While demand for personalised colour services and low-maintenance results continues to influence salon offerings, reliable grey coverage remains a fundamental service for many clients.
By focusing on a curated selection of proven shades rather than introducing an entirely new colour system, Wella Professionals is placing emphasis on formulation expertise, colour consistency and the practical requirements of working hairdressers.
Koleston Perfect Infinite Cover is available through Wella Professionals' professional distribution channels, with the five selected shades presented in limited-edition packaging.
Wella Professionals has unveiled Koleston Perfect Infinite Cover, a limited-edition collection of five professional colour shades selected to deliver up to 100% grey coverage, including on resistant grey hair. Developed in collaboration with Wella Professionals Global Ambassador and Brazilian colour expert Romeu Felipe, the collection brings together five of the most frequently used shades in his professional grey coverage services, offering hairdressers a targeted selection for achieving consistent, long-lasting results.