Kiko Milano Expands Maxi Mod Collection
KIKO MILANO has expanded its Maxi Mod eye make-up collection with 48 new eyeshadow shades and a Length & Curl Waterproof Mascara, adding to the range built around its original volumising mascara.
Developed in collaboration with make-up artists, the Maxi Mod High Pigment Eyeshadow range spans neutral shades and bolder colours in matte, matte and pearl, and satin finishes. The reformulated texture is designed to deliver immediate colour payoff with comfortable, lasting wear, offering scope for both understated definition and more expressive eye looks.
The new Maxi Mod Length & Curl Waterproof Mascara introduces a miniature twisted brush designed to lengthen and curl lashes in one coat. Testing recorded an 11.7% increase in apparent lash length and a 16.8% increase in curl after a single application. The waterproof formula offers up to 24 hours of wear, with resistance to sweat and smudging, and is suitable for sensitive eyes and contact lens wearers. It joins the original Maxi Mod Mascara, which focuses on volume and separation. Its small, moulded Hytrel brush is designed to reach lashes at the inner corners as well as along the lash line, while the buildable formula contains argan oil. The original mascara offers up to ten hours of wear, providing a separate option for those seeking fuller-looking lashes.
Made in Italy, the expanded collection places colour alongside the precision brushes that distinguish the Maxi Mod mascaras, with new options for length, curl and definition.
The KIKO MILANO Maxi Mod collection is available in KIKO MILANO stores and online.
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