Glow Recipe Watermelon Milk Peptide Cushion Cream

Glow Recipe has launched the Watermelon Milk Peptide Glow Cushion Cream, a fragrance-free, peptide-powered moisturiser developed for dry and sensitive skin.

The formula is built around a network of ten-plus peptides, including copper tripeptide, to visibly smooth fine lines, improve elasticity and support moisture retention over time. Proprietary Watermelon Milk, a blend of watermelon extract and squalane, delivers breathable hydration, while glycerin, panthenol and ceramides reinforce the skin barrier. Clinical testing shows it hydrates up to ten layers deep, delivers up to 100 hours of hydration and supports moisture barrier repair in ten minutes. The cushion cream texture, a format rooted in Korean skincare, absorbs without tackiness and works as a makeup primer as well as an overnight treatment. The formula is fragrance-free, silicone-free, non-comedogenic, vegan and cruelty-free.

The new cream is the latest addition to Glow Recipe's Watermelon franchise, which remains the cornerstone of the brand. The original Watermelon Glow Sleeping Mask, now known as the Watermelon Glow AHA Night Treatment, sold out seven consecutive times and generated an 8,000-person waitlist at launch. The Watermelon Glow Niacinamide Dew Drops and Watermelon Glow PHA+BHA Pore-Tight Toner have since become the brand's bestsellers, each selling one unit every 12 seconds globally.

Glow Recipe was founded in 2014 by Christine Chang and Sarah Lee, who met as new employees at L'Oréal Korea. The first iteration of the brand was a digital storefront curating Korean beauty products for US consumers, funded with $25,000 each from their personal savings. Three years later the duo launched their own product line, anchored in Korean skincare philosophy and a belief that effective skincare should be sensorial and enjoyable rather than clinical or complex. The brand now sells across more than 35 markets through Sephora, Cult Beauty in the UK and Mecca in Australia and New Zealand, alongside its own website.

Available now on Sephora.com and in Sephora stores from 1st May 2026.