LOOKFANTASTIC launches on Deliveroo with beauty delivery in as little as 20 minutes
LOOKFANTASTIC has launched on Deliveroo, bringing hundreds of premium beauty and wellness products to customers in as little as 20 minutes. The partnership marks a new move into on-demand beauty for LOOKFANTASTIC, with products available exclusively through the Deliveroo app across London, Bristol, Manchester, Glasgow, Nottingham, Leeds, Altrincham and Cambridge.
The initial rollout spans 10 sites across the eight locations, combining LOOKFANTASTIC’s beauty assortment with Deliveroo’s rapid-delivery infrastructure.
Customers can order from brands including OUAI, Anua, Medicube, Beauty of Joseon, Drunk Elephant, Medik8, Tom Ford, Sol de Janeiro, Rituals, L’Occitane and Estée Lauder, covering skincare, haircare, make-up and wellness. The partnership taps into the growth of beauty as an on-demand retail category. Deliveroo recorded more than two million unique searches for beauty products during 2025, highlighting demand for faster access to products that have traditionally been purchased through conventional e-commerce or physical beauty stores.
Deliveroo has been expanding beyond food and grocery since launching its dedicated Shopping proposition, with beauty, health, electronics, homeware and other retail categories increasingly available through the platform. At launch, Deliveroo reported around 320,000 monthly searches for beauty and personal-care products, demonstrating early demand for non-food retail through the app. Its current beauty marketplace encompasses make-up, fragrance and other beauty essentials available through local retailers for same-day and rapid delivery.
Beauty moves into rapid delivery
The LOOKFANTASTIC partnership brings a more premium and trend-led beauty assortment into the rapid-delivery model. Rather than simply catering to emergency essentials, the edit encompasses prestige skincare, viral K-beauty, fragrance and beauty devices, opening up use cases ranging from replacing an unexpectedly empty skincare product to last-minute gifting and purchasing a product discovered on social media. LOOKFANTASTIC currently stocks more than 22,000 products from over 660 brands, including Sol de Janeiro, Color Wow, YSL, Lancôme, Armani, Tom Ford, Laura Mercier, Estée Lauder and Jo Malone London. It delivers internationally to more than 200 countries.
Keely Gogh, Managing Director at LOOKFANTASTIC, said:
“We’re delighted to partner with Deliveroo to make shopping for beauty even more convenient for our customers. As lifestyles continue to evolve, we know our customers value speed, flexibility and seamless access to the products they love. By bringing LOOKFANTASTIC to Deliveroo, we’re making it easier than ever to discover and receive premium beauty, whether you've run out of an essential, need a last-minute gift or a self-care treat. This partnership represents another exciting step in our commitment to meeting customers wherever they are, delivering exceptional experiences through innovation and convenience.”
LOOKFANTASTIC joins an expanding beauty and wellness offer on Deliveroo. Boots has grown its own partnership with the delivery platform to more than 240 stores, allowing customers to order thousands of health, wellness and beauty products in as little as 20 minutes. In 2025, Boots also became the first Deliveroo health and beauty partner to integrate Advantage Card points into purchases made through the platform.
The shift forms part of Deliveroo’s broader push into rapid retail. Its Shopping platform now connects customers with both national and independent retailers, while recent developments have included multi-retailer Bundles that allow shoppers to combine products from up to three stores into one order.
Suzy McClintock, VP for Consumer at Deliveroo, said:
“We're seeing huge demand for beauty, personal care and wellness on Deliveroo already, and partnering with LOOKFANTASTIC means the nation's favourite beauty destination is now only 20 minutes away. We're pleased to be able to show up for our customers whenever and wherever they need us - whether that's a sunburn emergency, a quick gift for a friend or a last-minute retouch ahead of the office party. Our new partnership with LOOKFANTASTIC means we’re there for customers during those moments and more, with a retailer that they already know and love.”
Seasonal beauty edits planned
The collaboration will extend beyond its initial summer launch, with LOOKFANTASTIC and Deliveroo planning rotating product edits and promotions throughout the year. Future collections will respond to seasonal beauty occasions including autumn skincare, Christmas gifting, party season and January wellness, positioning the partnership as an ongoing retail channel rather than a limited-time delivery trial. To mark the launch, customers can receive up to 25% off selected LOOKFANTASTIC products on Deliveroo until 23 August. Products included in the launch promotion include The INKEY List Caffeine Eye Cream, Silk'n Facial LED Mask, LANEIGE Water Bank Blue Hyaluronic Acid Cream Moisturiser, Erborian Skin Therapy Multi-Perfecting Night Oil-Serum and Beauty of Joseon Ginseng Cleansing Oil.
LOOKFANTASTIC is available now through Deliveroo across 10 locations in London, Bristol, Manchester, Nottingham, Leeds, Glasgow, Altrincham and Cambridge, with selected orders available for delivery in as little as 20 minutes.
LOOKFANTASTIC has launched on Deliveroo, bringing hundreds of premium beauty and wellness products to customers in as little as 20 minutes. The partnership marks a new move into on-demand beauty for LOOKFANTASTIC, with products available exclusively through the Deliveroo app across London, Bristol, Manchester, Glasgow, Nottingham, Leeds, Altrincham and Cambridge.