Blue Lagoon Skin Science has launched exclusively at John Bell & Croyden, marking the Icelandic skincare brand’s first UK retail partnership and a new stage in its international expansion. The collection is now available at the retailer’s London flagship and online, bringing formulas developed from the Blue Lagoon’s geothermal seawater to a specialist pharmacy setting. More than three decades of research underpin the brand’s approach, with patented silica and microalgae bioactives forming the basis of products developed to support skin health, renewal and resilience.
Hólmfríður Einarsdóttir, managing director of Blue Lagoon Skin Science, said: “Launching at John Bell & Croyden marks an important milestone for Blue Lagoon Skin Science and the continued international growth of our brand. Born in Iceland and rooted in the unique ecosystem of the Blue Lagoon, our approach brings nature and science together. For more than three decades, we have researched the properties of the Blue Lagoon's geothermal seawater and developed its silica and microalgae into patented skincare bioactives.”
The launch highlights the Silica Mud Mask alongside BL+ The Serum and BL+ The Cream. The retailer’s online selection also includes the Algae Mask, Mineral Mask, BL+ Eye Serum, BL+ The Cream Light and BL+ Retinol Cream 0.3%, spanning masks, daily skincare and targeted treatments.
Pricing places the collection firmly within luxury skincare. The Algae Mask and Mineral Mask are each £80 for 75ml, while BL+ The Serum is £220 for 30ml and BL+ The Cream is £207 for 50ml. For a range at this price point, the opportunity to discuss formulations and compare products in person is a useful part of the retail proposition.
The ASKA Group, which connects Nordic beauty brands with UK retail partners, has worked on the partnership. Its founder and CEO, Giorgiana Cardos, explained the thinking behind the choice of retailer:
“At The ASKA Group, choosing the right retail partner starts with the customer: where they shop, what they value and what they expect from their skincare.
John Bell & Croyden stood out for its knowledgeable customer base, focus on efficacy and appetite for introducing innovative brands to the UK. These qualities make it a natural partner for Blue Lagoon Skin Science, where Icelandic heritage and scientific innovation underpin the products.
Our role is to connect Nordic beauty with the right UK retail partners. This partnership brings together a distinctive brand and a retailer that values discovery, expertise and performance- all in service of the customer.”
Product discovery will also feature in the launch activity. A Mask Bar and wider in-store activation are scheduled to run from 16 to 30 November, introducing the brand’s face mask collection alongside skincare advice and personalised product recommendations.
Blue Lagoon Skin Science is available at John Bell & Croyden, 50-54 Wigmore Street, London W1U 2AU, and online.
Blue Lagoon Skin Science has launched exclusively at John Bell & Croyden, marking the Icelandic skincare brand’s first UK retail partnership and a new stage in its international expansion. The collection is now available at the retailer’s London flagship and online, bringing formulas developed from the Blue Lagoon’s geothermal seawater to a specialist pharmacy setting. More than three decades of research underpin the brand’s approach, with patented silica and microalgae bioactives forming the basis of products developed to support skin health, renewal and resilience.