iS Clinical Daily Dynamic Hydrator
iS Clinical has unveiled Daily Dynamic Hydrator, a high performance, multitasking moisturiser designed to simplify routines without skimping on results. The brand positions the formula as a single step that hydrates, defends and renews, intended for daily use by all skin types, including sensitive or compromised skin. The texture is backed by iS Clinical’s GeneXC Technology, a platform built around extremozymes derived from hardy plants such as Haberlea rhodopensis and Selaginella lepidophylla, selected for their ability to support DNA protection and cellular resilience.
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NAYDAYA Neck & Chest Wrinkle Shields
NAYDAYA has introduced its Neck & Chest Wrinkle Shields, targeted silicone patches that smooth and soften lines on the delicate neck and chest while you sleep. Made from 100 per cent medical-grade silicone and reusable up to 15 times, the shields create a deeply hydrating occlusive microclimate that locks in moisture and helps flatten existing creases while discouraging new ones from forming.
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Magnitone Diablo Pro Body Sculpting Device
Magnitone is moving from face to body with the launch of Diablo Pro, a next-generation tool designed to lift, tone and visibly firm skin at home. The cordless device answers the growing demand for non-invasive ways to support definition and skin confidence as body composition changes after weight loss or lifestyle shifts.
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Wildsmith Active Super Eye Cream
Wildsmith Skin has introduced its latest innovation, the Active Super Eye Cream, a high-performance treatment designed to hydrate, firm and visibly smooth the delicate eye area. Clinically proven to reduce fine lines and wrinkles, the formula brings together advanced peptides and bioactives that target signs of fatigue and ageing with precision.
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Gem & Tonic Launches in the UK
Gemma Atkinson has introduced Gem & Tonic, a new beauty brand created for active women who want fuss-free self-care that keeps pace with busy days. The line debuts in the UK on 17 September at gemandtonicshop.com, bringing high-performance skincare and haircare that slot neatly between workouts, school runs and meetings.
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Westmoreland Cosmetics Launches in the UK
Celebrity nail artist Harriet Westmoreland has debuted her own brand, Westmoreland Cosmetics, bringing her signature clean, glossy manicure aesthetic to a dedicated polish line. The first drop, Vanilla Gloss, lands on 28 September with five tonal nudes designed to flatter a wide range of skin tones. Each shade is offered in two formats, professional-style Glass Gel polishes that cure under UV, and everyday Glass Polishes that remove with standard remover, giving both pros and polish lovers the same translucent, skin-centric colour story.
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Laneige Smoothie Makeup Serum
The true hydration expert, LANEIGE, is excited to announce its latest innovation - a hydrating, pore-blurring serum primer powered by Skin Gesso Technology. Designed to prep and enhance your skin, this unique formula bridges the gap between skincare and makeup.
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Milk Makeup Kush Big Hit Mascara
Milk Makeup has reimagined one of its cult favourites with the launch of KUSH Big Hit Mascara, a cleaner, bolder upgrade on the brand’s original lash hero. Promising louder lashes with weightless volume, the new formula and brush design deliver high-impact results without clumping, smudging or flaking.
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Dr. Idriss Barrier Baste Duo
Dermatologist Dr. Shereene Idriss has turned her viral “lip basting” hack into a clinically proven two-step routine with the launch of the Barrier Baste Duo. The system pairs a no-rinse exfoliating peel with a nourishing treatment balm, designed to smooth, hydrate and protect lips overnight.
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The Organic Pharmacy Clarifying Gel Moisturiser
The Organic Pharmacy has launched its Clarifying Gel Moisturiser, a clinically proven gel moisturiser designed especially for oily and blemish-prone skin. This oil-free formula promises hydration, clarity and a more refined texture in one lightweight product.
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NIRA Youth Renewal Peptide Cream
NIRA, the brand best known for its at-home laser devices, has introduced its Youth Renewal Peptide Cream to the UK, offering a luxurious companion to its clinical-grade tools. The cream has already earned five-star reviews in the US and is formulated to deliver visibly smoother, younger-looking skin within weeks.
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111SKIN At-Home Exosome Face Lift Treatment
111SKIN introduces the Exosome Face Lift, a science-driven transformative 4-week treatment that brings clinic-backed results to the cabinet. Inspired by cutting-edge results from the 111 Harley Street Clinic, the treatment combines a potent serum and overnight mask, delivering professional-grade rejuvenation that visibly lifts and tighten the skin. It works to provide a fast-acting solution that addresses sagging, tiered and dull skin.
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Cellcosmet Advanced Dual-Formula System
Pigmentation disorders rank as the third most common dermatological condition, affecting individuals across all skin types. The overproduction of melanin – triggered by sun exposure, hormonal changes, ageing, and genetic factors - leads to visible skin discoloration that impacts millions worldwide.
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Salon System Sensitive Pure Creme Silk Wax
Salon System is proud to introduce the latest innovation in professional hair removal – Sensitive Pure Creme Silk Wax. Expertly formulated for the delicate brow and facial areas, this advanced wax delivers exceptional performance with a gentle touch. Developed with beauty professionals in mind, it combines precision, efficacy, and client comfort in every application.
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REOME Biogenic Melting Cream
REOME has unveiled its first facial cream, the Biogenic Melting Cream, following almost four years of development. This advanced hydrator blends cutting-edge biotechnology with a sensorial, whipped texture that melts into the skin, designed not only to deliver immediate radiance but to preserve cellular vitality for the future.
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CACI Synergy Flex Infusion Atomiser and Skin Revive Infusion Serum
Boost better skin with CACI’s Infusion Atomiser handset + Skin Revive Infusion Serum with plant PDRN, exclusive for the CACI Synergy Flex. This new needle-free transdermal delivery system is the first of its kind, a non-surgical alternative to in-clinic polynucleotide or PDRN injectables.
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Sensilis Hyaluronic [Filler Serum]
Spanish skincare brand Sensilis has unveiled its latest innovation, the Hyaluronic [Filler Serum], a treatment designed to deliver visible plumping, hydration and wrinkle reduction without invasive procedures. Formulated to stimulate the skin’s own hyaluronic acid synthesis by up to 89 per cent, the serum combines three molecular weights of hyaluronic acid with aminobutyric acid (GABA) for a clinically proven boost in firmness and elasticity.
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Kear MiraCool 24h Face Cream
Greek skincare experts Kear are proud to announce the launch of their latest innovation: MiraCoolTM 24H Face Cream, a lightweight, plant-powered moisturiser designed for all skin types and all genders. This velvety cream delivers long-lasting hydration, calms sensitive skin, and restores balance, without irritation or heaviness.
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Nest New York Crème de Clementine Eau de Parfum
NEST NEW YORK introduces Crème de Clementine, a new citrus gourmand Eau de Parfum. This joyful fragrance bursts with the bright, sun-drenched scent of clementine zest, swirled together with sweet vanilla crème and rich blonde woods to create an addictively delicious confection. Like biting into an orange creamsicle on a sun-soaked summer afternoon, Crème de Clementine is a blissful escape in a bottle.
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Nooance Elite X600 LED Face Mask
French beauty tech house Nooance has launched the Elite X600, its most advanced LED face mask to date, promising unmatched power, precision and comfort. Crafted from medical-grade 3D silicone, the mask fits like a second skin, delivering light energy seamlessly across every contour of the face for optimal results.
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