Gem & Tonic Launches in the UK

Gemma Atkinson has introduced Gem & Tonic, a new beauty brand created for active women who want fuss-free self-care that keeps pace with busy days. The line debuts in the UK on 17 September at gemandtonicshop.com, bringing high-performance skincare and haircare that slot neatly between workouts, school runs and meetings.

The collection blends mineral-rich gemstones with smart, science-backed ingredients to energise, nourish and protect. Boost & Protect Energising Body Lotion (£22) pairs olivine and malachite with Aquaxyl, arnica and DeoPlex, in a lightweight texture scented with sandalwood and geranium for a calm, post-gym reset. Replenish & Rescue Hydrating Face Cream (£28) is fragrance-free and formulated with hematite for renewal, quartz extract for radiance, azelaic acid to soothe, plus squalane and sodium hyaluronate for lasting hydration. Revive & Refresh Hair & Scalp Mist (£19) offers a between-wash lift without residue, using amethyst, moonstone and tapioca starch to absorb oil, soothe the scalp and boost shine.

Positioned as beauty that works as hard as its audience, Gem & Tonic focuses on streamlined routines, gemstone-infused formulas and everyday practicality, delivering visible results without overcomplicating the day.

Available now at Gem & Tonic.