Gemma Atkinson has introduced Gem & Tonic, a new beauty brand created for active women who want fuss-free self-care that keeps pace with busy days. The line debuts in the UK on 17 September at gemandtonicshop.com, bringing high-performance skincare and haircare that slot neatly between workouts, school runs and meetings.
The collection blends mineral-rich gemstones with smart, science-backed ingredients to energise, nourish and protect. Boost & Protect Energising Body Lotion (£22) pairs olivine and malachite with Aquaxyl, arnica and DeoPlex, in a lightweight texture scented with sandalwood and geranium for a calm, post-gym reset. Replenish & Rescue Hydrating Face Cream (£28) is fragrance-free and formulated with hematite for renewal, quartz extract for radiance, azelaic acid to soothe, plus squalane and sodium hyaluronate for lasting hydration. Revive & Refresh Hair & Scalp Mist (£19) offers a between-wash lift without residue, using amethyst, moonstone and tapioca starch to absorb oil, soothe the scalp and boost shine.
Positioned as beauty that works as hard as its audience, Gem & Tonic focuses on streamlined routines, gemstone-infused formulas and everyday practicality, delivering visible results without overcomplicating the day.
Available now at Gem & Tonic.
Aroma Studium has launched in the UK through an exclusive partnership between parent company Venice Olfactory and beauty distributor Glorious Brands, bringing its debut collection of six fragrances to British consumers.