Estée Lauder Glimmer

Estée Lauder has unveiled Glimmer, a new prestige eau de parfum fronted by the actress and singer Hailee Steinfeld. An amber floral with a gourmand twist, it is the brand's first new fragrance since 2021, aimed for younger generation of fragrance buyers.

The scent is built around a rose macaron accord, layered with a raspberry mousse note and vanilla bean. It opens on raspberry, mandarin and orange blossom, moves through a heart of rose, vanilla, macaron and cashmeran, and dries down to amber, sandalwood, patchouli, tonka bean and cedarwood. It was created by the IFF perfumers Dominique Ropion, Anne Flipo and Jean-Marc Chaillan, and comes in an embossed bottle finished with a round gold cap.

Estée Lauder has built the launch around the idea of everyday "glimmers," small moments of joy and connection, positioning it as an optimistic, community-minded fragrance aimed at younger consumers, part of the brand's wider effort to broaden beyond its traditional customer base. Steinfeld fronts the global campaign, with her singing voice central to it. "It's more than a fragrance; it's a feeling," she said. Justin Boxford, global brand president at Estée Lauder, said Steinfeld embodied the confidence and sense of joy the fragrance is built around.

The campaign rolls out from 30 July across television, print, digital, in-store and out-of-home.

Glimmer Eau de Parfum launches in August 2026 in the UK, US and Australia, ahead of a wider global rollout, priced from £67 in the UK.