Beauty brand Wonderskin, popularised by its viral success on TikTok, is launching its first eyeshadow product: the IYKYK Eyeshadow Sticks. Designed for easy, all-day wear, these innovative sticks aim to deliver vibrant, crease-free colour with a unique cooling sensation, suitable for all ages.
The IYKYK Eyeshadow Sticks feature CoolTouch Aqua-Fusion Technology, a formula made with 40% water that provides a lightweight, refreshing feel on application. Available in four shades—Ash, Mink, Green Smoke, and Champagne—these sticks offer versatile, high-pigment colour that stays put for up to 20 hours without creasing. Ideal for on-the-go beauty, they can be used as eyeshadow, liner, or highlight, making them a multi-functional addition to any makeup routine.
The formula is buildable, allowing for intensity adjustment, from soft daytime looks to bold evening glam.
Priced at £18.00, the IYKYK Eyeshadow Sticks will be available from 9th October 2024 at wonderskin.com.
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