Tate McRae Tate 01
Tate McRae has launched her first fragrance, Tate 01, in partnership with Scent Beauty, with Glorious Brands appointed exclusive UK distributor ahead of an October debut.
The eau de parfum will launch through Glorious Beauty online on 9 October 2026, followed by selected Boots stores and online on 4 November. The rollout builds on Glorious Brands’ work bringing fragrances from Sabrina Carpenter and Megan Moroney to the UK market.
The partnership adds McRae to Scent Beauty’s portfolio of music names, which also includes Dolly Parton, Carpenter and Moroney, and establishes the foundations of a longer-term fragrance brand.
“Tate McRae’s authentic creative energy resonates with millions worldwide,” said Stephen Mormoris, CEO and Founder of Scent Beauty. “Partnering with her to launch TATE 01 is the first step in building a long-term fragrance brand designed to leave a lasting cultural mark. We can’t wait for her fans to experience a project that so genuinely reflects her personal vision and style.”
Created with Givaudan perfumers Adriana Medina and Antoine Maisondieu, Tate 01 is built around Iso E Super and a soft, woody character. Bergamot and clary sage open the composition, followed by white florals and a base of amber, tonka bean, sandalwood and soft woods.
“In my beauty routine, fragrance is that final invisible layer that elevates my entire mood,” said McRae. “With TATE 01, I set out to craft a scent that feels entirely second-skin: effortless, subtly edgy, and perfectly you. It melts in so gracefully that it never wears you; it just enhances who you already are. I love to wear it during rehearsals - the scent warms up and moves with my body, allowing me to feel confident.”
The global launch campaign was photographed by Mario Sorrenti, drawing on 1990s supermodel imagery and setting McRae against natural landscapes. The fragrance is housed in a substantial glass bottle with curved, sculptural contours.
In the US, Tate 01 has launched through the brand’s own website and will enter exclusive retail partner Ulta Beauty online on 16 October, followed by stores nationwide on 25 October.
Tate McRae has launched her first fragrance, Tate 01, in partnership with Scent Beauty, with Glorious Brands appointed exclusive UK distributor ahead of an October debut.