O&M has launched the new CLEAN.tone in Light Platinum, a tinted colour treatment developed to refresh and enhance cool blonde tones while delivering deep nourishment. Light Platinum helps hairdressers provide clients with vibrant, salon-fresh colour that feels and looks luminous. Perfect for both coloured and non-coloured hair, this new shade brings out the best in blonde hues, counteracting brassiness and ensuring lasting radiance. Suitable for use both in salon and as a retail product for clients to use between appointments.
CLEAN.tone in Light Platinum is a professional-grade tinted conditioning treatment that instantly refreshes blonde tones, revives shine, and smooths hair, making it ideal for use between major colour appointments. This versatile treatment allows hairdressers to fine-tune cool tones, add a sophisticated platinum tint to non-coloured hair, and maintain a bright, fresh look—all while deeply conditioning.
O&M CLEAN.tone is formulated without PPD, resorcinol, ammonia, silicones, synthetic fragrance, MIT, parabens, propylene glycol, and gluten. Its gentle, non-irritating formula is ideal for clients with sensitive scalps or those who prefer a clean approach to beauty without sacrificing vibrant results.
Available now at salon business solutions.
ARTIFACT has launched in the UK with Hot and Neo, two genderless extrait de parfum fragrances priced at £150 for 50ml. The new fragrance house made its debut in September 2026.