K18 AirWash

K18
Written By Natalia Kulak

Introducing the future of clean—powered by biotech. K18’s new non-aerosol, scalp-friendly dry shampoo formula doesn’t mask odours—it’s scientifically proven to recognise, suspend, and eliminate them. K18 bioscientists found the strongest odour-detection system in nature and used its mapped genome from DNA databases alongside synthetic biology to create a new odour-control molecule: odorBIND for clean hair on contact. Translucent microbeads (made from minerals—not plastics) sponge up excess oil without white cast or buildup for all hair types, textures, and colours.

"Launching K18 was all about bringing a biotech revolution to the beauty world—creating products that not only elevate daily beauty routines but also empower personal hair expression. Now, we're thrilled to introduce AirWashTM to the UK, our latest innovation transforming the traditional dry shampoo scene with our cutting-edge odorBIND biotechnology.” comments Suveen Sahib, Co-Founder and CEO of K18.

K18 AirWash is available now at national retailers and online at k18hair.co.uk.

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Natalia Kulak
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