K18 AirWash
Introducing the future of clean—powered by biotech. K18’s new non-aerosol, scalp-friendly dry shampoo formula doesn’t mask odours—it’s scientifically proven to recognise, suspend, and eliminate them. K18 bioscientists found the strongest odour-detection system in nature and used its mapped genome from DNA databases alongside synthetic biology to create a new odour-control molecule: odorBIND for clean hair on contact. Translucent microbeads (made from minerals—not plastics) sponge up excess oil without white cast or buildup for all hair types, textures, and colours.
"Launching K18 was all about bringing a biotech revolution to the beauty world—creating products that not only elevate daily beauty routines but also empower personal hair expression. Now, we're thrilled to introduce AirWashTM to the UK, our latest innovation transforming the traditional dry shampoo scene with our cutting-edge odorBIND biotechnology.” comments Suveen Sahib, Co-Founder and CEO of K18.
K18 AirWash is available now at national retailers and online at k18hair.co.uk.
Pigmentation rarely has a single cause, which makes treating it with a single ingredient something of a hopeful exercise. HydroPeptide is taking a broader approach with Syner-C+ Multi-Action Brightening Serum, a new daily treatment designed to address discolouration at several points in the pigment-forming process. The serum expands the professional skincare brand’s Brighten Collection and combines a 20 per cent concentration of the stable vitamin C derivative 3-O Ethyl Ascorbic Acid with tranexamic acid, arbutin, niacinamide and HydroPeptide’s patented Micellar CellRenew-16 peptide technology.