House of Vision Intention

House of Vision has launched Intention, a unisex eau de parfum created with artist and entrepreneur Bugzy Malone. Conceived as a daily ritual, the scent moves from crisp brightness to grounded warmth, designed to sharpen mindset in the morning and stay smooth through evening.

The campaign opened with an immersive party at The Box, Soho, where Bugzy shared the story behind the fragrance alongside live performances. Guests spanned sport and culture, from Olympic champion Christine Ohuruogu to broadcaster Charlie Sloth and former England player Lianne Sanderson, underscoring the label’s crossover pull.

On skin, Intention opens with grapefruit and mandarin, lifted by cardamom and elemi for polished clarity. A heart of cassis, orris, geranium and nutmeg adds cool spice and texture before settling into vetiver, cashmere, ambergris and musk. The dry down is clean and long lasting, modern citrus over woods with a quiet confidence that wears easily across seasons.

Positioned for men and women alike, Intention is the bottle you reach for when you want focus without fuss.

Available now exclusively in store and online at thefragranceshop.co.uk.