Goddess Maintenance Co. Launches in the UK

Goddess Maintenance Company has officially landed in the UK, launching exclusively with Salon Services and introducing a new category in haircare: Bioprotection. At the heart of the debut is the Biotech Blowout Leave-In Restorative Mask, powered by the brand’s proprietary Goddess Molecule, a dual-action technology that works on both the surface and deep within the hair shaft to repair, protect and enhance every strand.

Molecule A smooths the cuticle, fills gaps and forms a weightless, breathable shield against heat, pollution and UV rays, while Molecule B penetrates to bond with keratin, reinforcing the internal structure and boosting hydration. The result is stronger, shinier, more resilient hair that resists frizz and holds a blow-dry for longer. Clinical results show up to 173 per cent increased strength, superior colour protection and up to 90 per cent less pollution buildup.

Founded by salon veterans Lauren Vesler and Manda Mason, and joined by industry leaders Edward Connaghan and Denise Russell, Goddess Maintenance Co. blends luxury, inclusivity and clean innovation. The brand’s ethos centres on empowering self-worth and authenticity, with products designed to perform in both professional and at-home settings. The Biotech Blowout Mask, priced at £15 for 50ml or £79 for 300ml, is designed for use with every wash and activated by blow-drying for optimum results.

Available now in-store and online at Salon Services.