et al. Anti-Pollution Primer Serums

et al. has added two new primers to its complexion wardrobe, both designed to behave like treatment serums while creating a smoother canvas for foundation. The Anti-Pollution Primer Serums arrive in two finishes, Radiant and Mattifying, each powered by a cocktail of actives that target hydration, pollution and long term skin health as much as makeup hold.

Both formulas start from the same skincare spine. Pollushield works to chelate heavy metals and shield against skin damaging pollutants and free radicals, while Alpha Glucosyl Hesperidin offers anti inflammatory and antioxidant support and boosts microcirculation for a clearer, more even looking complexion. The textures are featherlight and serum like, designed to sit invisibly under base or to be worn alone on fresh skin.

Radiant Primer Anti-Pollution Serum focuses on glow that reads like healthy skin rather than high beam shine. Hydrachrysum supports long term hydration, calms inflammation and reinforces the barrier, while Ronastar Copper Sparks brings a multi dimensional sheen that gives soft focus luminosity. After eight weeks of use, hydration rose by 18 percent, with 96 percent of participants agreeing their skin looked radiant rather than oily and 91 percent saying bare skin looked more radiant overall.

Mattifying Primer Anti-Pollution Serum is tailored for combination and oilier skins that still want comfort. Matmarine helps to reduce excess sebum, minimise shine, refine pores and ease inflammation, while Bisabolife, a potent chamomile derived extract, brings soothing, brightening and antioxidant benefits that make sense for sensitive or redness prone complexions. In an eight week study, hydration increased by 22 percent, and every participant reported a matte finish lasting over twelve hours and an improvement in the appearance of bare skin.

Available now at etalbeautycollective.co.uk and selected partners.