RevitaLash names Wigmore Medical a key UK partner in expanded deal

RevitaLash Cosmetics has expanded its partnership with Wigmore Medical, naming the distributor a key UK partner for its medical aesthetics business. Under the strengthened agreement, Wigmore Medical will supply the full RevitaLash Cosmetics portfolio to aesthetic clinics and practitioners across the UK, building on a relationship between the two companies that dates back around ten years.

The expanded deal coincides with the launch of RevitaLash Advanced Pro, a new addition to the brand's range developed for the professional aesthetics channel and distributed through Wigmore Medical. RevitaLash frames the move as part of a wider transition to a direct-to-market model, with Wigmore Medical giving practitioners access to its full lash, brow and hair range alongside training, business support and distribution.

Lori Jacobus, president and global chief marketing officer of RevitaLash Cosmetics, said the expansion was a natural progression of the relationship. "Expanding our relationship is a natural next step as we continue to invest in the medical aesthetics channel and support practitioners under our recently announced direct-to-market transition," she said. "We are particularly excited to introduce RevitaLash Advanced Pro through Wigmore Medical, giving aesthetic professionals exclusive access to our newest innovation."

The deal comes amid continued growth in the UK medical aesthetics market, where clinics are increasingly looking to evidence-led retail lines that complement in-clinic treatments and add a retail revenue stream.

RevitaLash Cosmetics was founded in 2006 by Dr Michael Brinkenhoff, an ophthalmologist who created the original lash conditioning serum for his wife Gayle during her breast cancer treatment. The brand is now sold in more than 70 countries and supports breast cancer awareness, research and education through its Eternally Pink pledge. Wigmore Medical is one of the UK's leading suppliers to the medical aesthetics sector, supplying aesthetic devices, skincare and professional brands alongside clinical education, training and business support.

Aesthetic professionals can access the full RevitaLash Cosmetics range, including RevitaLash Advanced Pro, through Wigmore Medical.