World's First AI-Powered Personalised Supplement System Launches

The innovative entrepreneur behind Myprotein,  Oliver Cookson, is set to shake up nutrition once again with VerveSmart, a groundbreaking AI-powered wellness tool. Developed for Verve, the premium supplement brand he founded, it represents a global first in the nutrition industry. The innovation creates fully personalised, three-tiered supplement regimens tailored to individual health profiles – something no other company has successfully developed.

In a category-changing move, the tool transforms how consumers approach supplement selection. With supplements misinformation rife and transparency rare, VerveSmart clears up the confusion. It uses a comprehensive three-tiered approach (Bronze, Silver, and Gold) to match Verve’s products - which are totally transparent about ingredients and their quantities - to both wellness goals and budget constraints. The advancement is exclusive to Verve.

"When I launched Myprotein in 2004, we pioneered UK e-commerce and shook up the entire protein industry. With VerveSmart, we're creating that same level of disruption in personalised nutrition," said Oliver Cookson, Founder of Verve. "This isn't just another product recommendation engine – it's a fresh use of technology to make personalised supplement regimens accessible to all, not just the affluent. No one else in the global nutrition space has created anything like this."

Personally developed by Cookson and trained by leading industry experts, the web-based application features an intuitive conversational interface. It communicates in plain English, eliminating technical jargon and complexity to help nutrition enthusiasts optimise their supplement shopping.

VerveSmart analyses users' health goals, dietary requirements, and lifestyle factors to design bespoke supplement stacks at different price points, making personalised nutrition accessible to more consumers. The tool creates comprehensive recommendations across Verve's transparent formulations including Transparent Greens, Eclipse Duo, Honest Mushrooms, and Naked Beauty.

"The nutrition supplement market has been crying out for innovation like this," said nutritionist and Verve ambassador Rosie Millen. "What sets VerveSmart apart from standard recommendation engines is its foundation in expert nutritional knowledge combined with its unique ability to create complete supplement regimens rather than just suggesting individual products. People who invest in supplements often don't know which ones work well together or if they might be doubling up. The tiered approach of VerveSmart ensures everyone can access personalised nutrition regardless of budget."

VerveSmart perfectly embodies Verve's commitment to transparency, offering clear explanations of why specific supplements are recommended based on individual inputs rather than hiding behind "proprietary blends" or generic recommendations.

This revolutionary tool is free to use and available now at VaVaVerve.com with no account required to receive personalized recommendations.