Benefit’s "Bold Is Beautiful" Philanthropy Programme Celebrates Its 10 Year Anniversary

Benefit, the UK's #1 Prestige Brow Brand, is delighted to announce the return of its Bold is Beautiful philanthropy program this May. Benefit UK & Ireland pledges to donate £5/€5 from every brow wax service to their longstanding charity partners: Refuge, Look Good Feel Better, and Daisyhouse.

Bold is Beautiful has cultivated a powerful community dedicated to empowering women and girls. Every contribution, large or small, fuels vital programs that rebuild lives.

Launched in May 2015, Benefit's Bold is Beautiful philanthropy campaign provides a vital support network for women and girls. We address challenges ranging from managing the physical effects of cancer through self-confidence and well-being workshops, to providing safe housing for those experiencing domestic abuse and homelessness. Their mission is to help women and girls rebuild their lives, free from violence and fear, by providing education, mentorships, access to wellness workshops, and financial self-sufficiency advice.

Bold is Beautiful is fuelled by the passion of Benefit’s teams, retail partners, and customers, who raise vital funds beyond the beauty counter. From brow services to silent auctions, energetic brow marches, and inspiring marathons, their efforts support women and girls in need. To date, we've raised enough funds to keep a refuge open for up to 3.5 years and host confidence-boosting makeup and skincare workshops for over 18,000 women. Globally, we've raised over $26.6 million, with nearly £2 million dedicated to supporting women and children in the UK and Ireland.

Every year, Benefit collaborates with leading retail partners – Boots, John Lewis, Marks & Spencer, Sephora and Selfridges & Co. to donate £5/€5 from every brow wax booked in May to their longstanding charity partners. This year, to celebrate the 10th anniversary of Bold is Beautiful, Benefit is going the extra mile by treating customers who book a brow wax to a free eye mask and complimentary lip & chin waxes too, whilst supplies last. 

"Through our Bold is Beautiful philanthropy program, your wax makes a tangible difference, and I'm incredibly proud of the real impact we're having on the lives of so many women and children. It's truly inspiring to see how our fundraising and awareness efforts are creating positive change. We must continue spreading the word and inviting others to join us in this important work. I'm especially excited that every brow wax booked in May will directly support our amazing charity partners – Look Good Feel Better, Refuge, and Daisyhouse – empowering women and girls within our very own communities. The strong community we've built through Bold is Beautiful, where our customers unite to support each other and raise funds, fills me with immense pride, especially as we celebrate our 10-year anniversary." comments Sarah Harbon, General Manager, Benefit Cosmetics UK & Ireland

The promotion is running for the month of May. Treatments can be booked here.